International
Calibration Laboratories has successfully audited Sami Labs’ research and
development and quality control labs.
Shiseido To End Sales
and Marketing Quotas
JAPAN: Shiseido Co. plans to eliminate
sales and marketing quotas for cosmetics and institute a system that
focuses more on repeat customers to
drive growth.
According to published reports, the
change will impact approximately 1000
employees at sales subsidiary Shiseido
Sales Co., which markets and sells cosmetics to supermarkets and specialty
stores. Starting this fall, the percentage
of repeat customers and the number of
on-site beauty consultations will be the
basis for evaluations. Regional and
branch managers will still be subject to
sales targets.
In April 2006, Shiseido stopped its
practice of setting sales targets for its
beauty consultants. Based on an in-house survey, the company found that
both customer satisfaction and sales
improved.
According to the report, Shiseido
expects the marketing reforms will
lead to annual growth of approximately 2% over the next three years.
Avon Earmarks Additional Funds
for China’s Reconstruction
CHINA: Avon Products, Inc. has committed an additional $5 million for long-term reconstruction efforts in the aftermath of the earthquake in Sichuan
Province in China. The company said
that the money will be donated through
a specially established China
Earthquake Reconstruction Fund within the Avon Foundation.
In addition, the company said that
it plans to mobilize its 600,000 sales
promoters and a large network of
beauty boutique owners in China to
raise more funds in local communities
through sales of a specially developed
fundraising product, with net profits
going to the reconstruction.
This latest contribution follows
Avon’s earlier donations of $500,000 to
the China Red Cross, $98,000 in personal donations from Avon sales promoters; $86,000 of supplies and provisions and $68,000 in personal donations from Avon China Associates to
the China Red Cross Foundation and
the Guangdong Charity Foundation.
Symrise Opens Center in China,
Wins Innovation Awards
CHINA: On June 18, fragrance and flavor
manufacturer Symrise opened its new
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