•Marketing News
intestinal and urinary tract infections, meningitis and diarrheal disease;
Klebsiella pneumonia, a common source for wound and bloodstream infections
as well as pneumonia; and Serratia ficaria, a rare cause of infections in the
respiratory tract and wounds. The goal of the study was to verify bacteria levels on footwear and the effectiveness of machine washable shoes in reducing
those levels inside and outside the shoe surface. The project also investigated
the role of shoes in the movement of bacteria from contaminated floor spaces
to other surfaces.
The good news: simply washing the shoes with detergent was found to reduce
all bacteria by 90% or more and completely mitigated fecal bacteria—findings
which bode well for Rockport’s new machine washable collection of casual
footwear, and detergent makers too. More info: www.rockport.com
Jan Marini is holding an intervention on discolored skin. The firm recently unveiled Age
Intervention Enlighten, a composition that brightens and encourages the uniform appearance of facial discoloration. Enlighten is formulated with a combination of topical agents that address the appearance of facial discoloration and
Retinol, which discourages the production of excess melanin. More info:
www.janmarini.com
Kabana Skin Care, Boulder, CO, has launched Green Screen Organic SPF 20, its first
organic sunscreen. Made from eight edible-grade certified organic and natural
ingredients, Green Screen features 25% non-nanoparticle zinc oxide in a nongreasy formulation. The sunscreen is biodegradable and fragrance-free. More
info: www.kabanaskincare.com.
Hilton Hotels and Resorts has tapped L’Occitane to redesign its full service spas,
services and spa product offerings. Building on the success of flagship spas in
Paris, Hong Kong, Taipei and São Paulo and Comendatuba, Brazil, the
L’Occitane Spa at Hilton will feature all natural products, regionally inspired,
hand-performed spa treatments, alongside globally-favored services, and warm
Provence-inspired décor. The first L’Occitane Spas at Hilton will open in the
fourth quarter. More info: www.loccitane.com
Clorox Company has launched Clorox Pro Quaternary All-Purpose Disinfectant Cleaner,
an EPA-registered disinfectant that kills germs, including Healthcare-associat-ed and Community-associated methicillin-resistant Staphylococcus aureus, also
known as HA-MRSA and CA-MRSA. The cleaner is a single-step solution for
killing both strains of MRSA as well as a variety of other illness causing germs,
such as Hepatitis B and C, Avian Influenza A, HIV-1 and HIV-2, SARS-associ-ated Coronavirus, Rotavirus, Salmonella enterica and E. coli, according to the
company. More info: www.cloroxprofessional.com
Some of the world’s most accomplished athletes— two-time NBA MVP Steve Nash, two-
time Olympic gold-medal swimmer Amanda Beard, two-time Olympic gold-medal
soccer player Mia Hamm and 2008 X Games Halfpipe Gold Medalist Gretchen
Bleiler—were involved with development of a new line of skin care called
Mission Product. The line, which debuted in May at select sports retailers
including Foot Locker, includes sunscreen with anti-sting technology, a vitamin lip balm, a long-lasting anti-friction cream, a restorative foot gel and a
body gel for post sun and wind exposure. The New York-based firm says more
new products are scheduled to launch before the end of the year. More info:
www.missionproduct.com