HOT BEAUTY INGREDIENTS
for body care. It conditions and moisturizes your skin
and hair, leaving a protective layer on the skin and
penetrating the hair shaft for deep conditioning. It’s a
simple product, containing powerful, natural fatty acids, vitamins and antioxidants. It’s also simple to use—
you can easily apply it directly to your skin or use it in
DIY products with essential oils,” said Katie Shatzer,
assistant brand manager, Aura Cacia, Norway, IA.
Formulating the Future
Thought vegan was just for food? Think again. The
trend is just as important in American skin care, according to the
Google report. Though still trailing other top trends, US searches
for the vegan skin care category have grown 83% in the past year.
Other Google findings: Masks have sustained popularity in Japan
for the past five years and, most recently, is finding a growing
audience in the US and France.
According to Dr. Kauvar microbiome-based skin treatments,
ingestible sun protection and topical tranexamic acid for hyper-pigmentation/melisma will burst on the scene in 2018.
Burki claimed consumers are looking for ingredients that
make a difference—and quickly—like vitamins.
“Vitamin K, C and B—combined with ingredients high in antioxidant value—will be at the forefront of offering skin health
and wellness benefits through vitamin therapy,” she told Happi.
Overall, the market is challenged by blurring lines between
skin care products, as the benefits included in sun care, body care
and facial skincare offerings often overlap, found Mintel. Blurred
lines and increased market competition make it difficult for
brands to differentiate offerings; brands will continue to look for
unique sources of inspiration like hot beauty ingredients to stand
out to consumers. •
Additional reporting provided by Alexandra Davies.
Natural Origin Actives
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Specialty Ingredients. Beautiful Solutions.™
Top news at Mary Kay for Fall is Vitamin C squares.