• About 70% of Americans have the opportunity to recycle emp-
ty aerosol containers at the curb or at nearby recycling facilities,
according to a comprehensive new study. The Consumer Specialty
Products Association (CSPA), The Aluminum Association (TAA),
the Can Manufacturers Institute (CMI), and the Steel Recycling
Institute (SRI), sponsored the aerosol study, which was part of a
broader study of the current household-recycling infrastructure
focusing on nearly 50 different types of packaging. The study was
organized by the Sustainable Packaging Coalition (SPC), a project of GreenBlue, and conducted by Resource Recycling Systems
(RRS) and Moore Recycling Associates.
More than 222 million people in the US (72%) have the ability to recycle aluminum aerosol containers; while over 214 million people stateside (69%) have the opportunity to recycle steel
Stores Want Retail Ready Packaging
• Demand for retail ready packaging is forecast to increase
5.2% annually to $6.2 billion in 2020, outpacing the overall packaging market average, according to The Freedonia Group. Retail
ready packaging (RRP)—also known as shelf ready packaging,
display ready packaging and pallet ready packaging—refers to
secondary packaging for retail products that arrives in a manner
enabling items to go directly onto the shelf or selling floor without the need for unpacking of inner contents.
RRP offers a number of advantages over traditional retail
packaging in terms of labor costs, stock handling and product
visibility. Gains will be supported by further growth of mass retailers and club stores, and increased food and beverage sales
volume in nontraditional outlets such as drug and dollar stores.
Additionally, the proliferation of club stores and no-frills deep
discount grocery stores will be especially important for RRP, as
such stores primarily sell merchandise directly from secondary
packaging and require their vendors to ship products in RRP.
L’Oréal Taps Albéa
For Hair Gloss
• The result of six years of exclusive co-development by
Albéa and L’Oréal, the new tube for L’Oréal
Paris’ Casting Crème Gloss is a technologi-
cal breakthrough for the at-home perma-
nent hair coloring market, according to
Albéa. This type of formulation tends to be
highly reactive to oxygen and only alumi-
num tubes could contain it; however, Albéa
has an effective alternative to aluminum
tubes thanks to its proprietary O2 Wall
Tube technology. The technology delivers all the design qualities
of conventional laminate tubes with a more flexible touch and
endless decoration possibilities, said the company.
More info: www.albea-group.com
Azzaro Looks to Axilone Metal
• Azzaro asked Axilone Metal to engineer and produce the
metal shell for the most notable component of Wanted, its new fragrance for men. Axilone rose to the challenge of finding the best way
to assemble multiple complex components together. Produced for both
the 50 and 100ml bottles, the aluminum outer part is stamped and anodized, forming a recess and“Guilloché”
at the bottom, a zamak disk with the
engraved coins is snapped inside.
The Azzaro sun coins are embossed,
debossed and engraved.
Produced in Axilone’s metal facto-
ry located in Spain, the shell is the key
component of the finished product
The recesses of the metal shell
along with coins in vintage gold finish
give an overall sense of masculinity.
More info: www.axilone-sa.com
PROGRAMS ACCEPT AEROSOLS
VASELINE PACKAGING GETS A MAKEOVER
• After initial success in the UK, Vaseline Lip Therapy is
now available stateside in an “iconic and covetable” tin, according to Unilever. The Vaseline Limited Edition Lip Therapy Pink
Bubbly Tin ($4.99) is sold exclusively at Walgreens in the hand
and body lotion aisle.
More Info: www.vaseline.us