it comes to fragrance, consumers are drawn to the experiential
aspect of home scent,” said Karen Grant, global beauty industry analyst, The NPD Group. “Today, consumers are expanding
their scent engagement from being primarily a singular, personal
encounter to also being a shared experience in their home with
candles and reed diffusers.”
The right candle evokes a mood or a memory, noted Jon Bresler,
founder of LAFCO home fragrance, New York. Consumers are
also seeking out strength and quality in these type of products.
On the heels of modernizing French florals in its Present Perfect
home fragrance collection, LAFCO is adding room mists to its
portfolio this season. The company is also expanding its House &
Home collection that sells candles for every room—think chamomile lavender for the Master Bedroom, for example. For Fall 2016,
Bresler added Gallery, a royal iris scent in an opulent blue jar, as
well as an equestrian chestnut for the tack room.
An industry veteran with more than 20 years experience in
creating candles, Bresler has worked to take home fragrance to
the next level. After traveling through Europe in search of the
most skilled artisans and experts, he embarked on a self-imposed
apprenticeship with master perfumers and leading producers of
natural skincare and homeopathic remedies.
“Our soy-blend candles are very high in soy content, around
75-80% soy. It’s challenging to add fragrance to this candle—it
takes extensive R&D because we have highly natural perfume
oils—as well as finding a wick to burn through your fragrance.
The first six months of testing the fragrance is getting it to burn—
identify materials that are clogging the wick. But it’s worth it!”
A legendary fashion designer is branching out into home fra-
grance this season with the Ralph Lauren Collection of candles
and diffusers. The exquisite scents express five destinations that
have most impacted Ralph Lauren’s personal and professional
life: New York City, the French Riviera, the English countryside,
the American West and Africa. Scents vary from White Lily
(Madagascar vanilla and spicy pink pepper) to Oud (namesake
oud blended with smoky guaiac wood and incense).
Molton Brown, London’s fragrance expert, is also extending
its offerings with two new additions to the Delicious Rhubarb &
Rose Collection—a single wick and three wick candle. For all of
the devoted fans who fell in love with the unique body and hand
collection, Molton Brown is introducing this gourmand scent to
its luxury home fragrance collection. Reminiscent of a scrumptious summer tart, the candles have been composed in a true,
uniquely British style thanks to the distinctive combination of
tantalizing, almost edible notes.
Celebrating its British heritage, Molton Brown has sourced
rhubarb from West Yorkshire’s ‘Rhubarb Triangle, an area famous
for harvesting the best rhubarb since the early 20th century.
Housed in colored glass made in England, and nestled inside
Molton Brown’s signature box, these sherbet-pink candles make
a perfect gift for any hostess, said the company popular at outposts like Neiman Marcus and Saks Fifth Avenue.
Molton Brown perfumer Vanessa Prudent describes it as“rhu-
barb spikes a bitter top note as zesty fruits fizz with a citrus twist.
This contrasts with the sweetness of sugary tart in the base while
gentle rose extract and vanilla combine to bring the buttery pastry
of dessert to life.”
Voluspa—big at stores like Urban Outfitters—is bulking up
its selections this season with a few exotic twists of its own. New
scents include Mandarino Cannela, rife with notes of Italian
Mandarin orange with a cream heart of vanilla cinnamon, fin-
ished with nutmeg and stem ginger to create a decadent, spicy
scent; as well as Moso Bamboo, where bamboo, black musc and
Japanese cypress combine for an alluring, romantic fragrance.
Meanwhile, change is in the air with Yankee Candle’s new fall
2016 fragrances. Five scrumptious scents provide a fresh take on
the season—drawing on the familiarity of the crisp outdoors and
cozy indoors while incorporating unexpected fragrance notes.
“This season, home fragrance shoppers are looking for unex-
pected pairings, contrasting yet surprisingly complementary aro-
matic notes which bring newness to traditions,” Doreen Smith,
vice president, fragrance, trend and design development, Yankee
Candle Company, South Deerfield, MA, told Happi. “Partnering Bresler of LAFCO showcases his creations at a meeting with Happi in NYC.
Ralph Lauren fragrance is branching out with candles.