SAFE, Green & MILD
TODAY’S SURFACTANTS ARE FIRST AND FOREMOST EFFICACIOUS, SAY INDUSTRY SUPPLIERS,
BUT THERE ARE A WIDE RANGE OF ATTRIBUTES THAT MUST BE INCLUDED IN ORDER FOR THIS RAW
MATERIAL TO FIND ITS WAY INTO A FINISHED PRODUCT. A LIST OF NEW SURFACTANTS FOR HOUSEHOLD
AND PERSONAL PRODUCT FORMULATIONS CAN BE FOUND ON P. 86.
THE WORLD can be a dirty place. Despite the grime, counter- tops must sparkle and clothes can’t be stained, while hair and skin must be dirt- and malodor-free. Surfactants play
an important role in making all that happen, but the issues that
impact the category are anything but clean. That’s because economics, regulations and other topics dirty the water whenever
the conversation turns to surfactants.
Suppliers have to deal with a host of issues all the while deal-
ing with gyrating economies around the world. There’s never a
dull moment in the global surfactant industry, but it remains a
profitable category for suppliers that are nimble enough to re-
act to changes wherever they occur. They better be; the world is
watching closely after China de-pegged the yuan from the US
dollar, a move that pushed financial markets down around the
world and added to fears that after six-and-a-half years of eco-
nomic expansion, the US and the rest of the world could be head-
ing toward recession.
no wonder then, that marketers and suppliers are tempering
Tom Branna • Editorial Director
formulas are becoming
the norm; especially for
consumers who color