BIRCHBOX ROAD TRIP
KICKS OFF IN ATLANTA
• Birchbox co-founder and CEO Katia Beauchamp and local
celebrities like Atlanta Falcon All Pro wide receiver Roddy White,
and Cynthia Bailey from “Real Housewives of Atlanta,” were on
hand at the first stop on Birchbox’s Road Trip—Atlanta. The retailer
hosted a pop up shop, including a special Birchbox Man shop, on
Aug. 8 in the city.
Birchbox transformed two shipping containers into full-service
beauty and grooming shops (one for women, one for men) featuring a Build Your Own Birchbox area, and offered free beauty and
grooming services on the roof deck garden. Consumers were also
able to shop a curated assortment of top-rated, full-size products
across skin care, hair, makeup, body, fragrance and grooming categories, with a focus on summer essentials.
Birchbox plans to open two new permanent stores in 2016
(including the first dedicated Birchbox Man store), the locations
of which will reportedly be influenced by the performance of the
shops in each city on the road trip. •
Birchbox CEO and co-founder Katia Beauchamp in Atlanta.
Birchbox transformed shipping containers into full-service shops, including
one for men (below), and allowed visitors to test products (bottom right).
Photo by Ben Rose/
Getty Images for