IN-COSMETICS NORTH AMERICA
hosted by Cherie Buziak, founder of Beauty Edge, who will highlight key exhibitors and educational sessions.
The all new Make-Up Bar will enable marketers to quickly
identify ingredients that can lead to the development of top-selling products. If attendees are looking for more than color,
they can belly up to the new Sensory Bar which will showcase
products that provide sensorial experiences, such as materials
with cooling properties, amazing textures, fragrances and, of
Throw Your Best Pitch
Also new at In-Cosmetics North America is JPitch, a Johnson &
Johnson Innovation initiative that invites early stage entrepreneurial companies or startups with game-changing, transformative consumer or beauty technology innovation, to apply to pitch
their idea/solution live at the event. To apply, visit the In-Cosmetics
North America website ( northamerica.in-cosmetics.com/).
Each finalist gets three minutes to present its solution and
unique selling proposition to an executive panel of judges from
Johnson & Johnson Innovation’s team of R&D and business
experts. At the end of the day a winner will be announced and
awarded a financial contribution of $5,000 and gain access to
the company’s experts. Visitors are welcome to watch the pitches
during the event.
Learn Something New
Of course, the In-Cosmetics North America education program
will offer cosmetic manufacturers an opportunity to identify
new looks and personal care regimes from around the world, as
well as develop their technical knowledge. Global experts from
companies including SeymourPowell, Mintel, Peclers Paris, the
Institute of Personal Care Science and Euromonitor International
are among the speakers confirmed to deliver presentations as
part of the event’s Marketing Trends program.
For example, Mariel Whatley-Brown, director of futures,
SeymourPowell, will look at the consumer of 2020, how behavior
is shifting and how brands can tap into this shift. As consumers
create their own products, merging the natural with the scientific,
brands are looking to harness these changes for growth. Talking
through four key future beauty themes (Work It, Own It, Feel It
and Create It), Whatley-Brown will shine a light on these chang-
es and the opportunities they present.
The millennial consumer is also on the agenda with Tom
Vierhile of GlobalData set to explore how to effectively target one
of the most demanding, individualistic and digitally native gen-
erations. Millennials’ experience-driven nature means that today’s
brands are under growing pressure to challenge the status quo in
order to appeal to this age group. Vierhile’s presentation will ex-
plore the opportunities to target them in the beauty and personal
care space, including negotiating a balance between the seamless
integration of a life online and a desire to express a unique self.
The marketing trends program will include a panel discussion
from indie beauty leaders Jillian Wright, founder, Indie Beauty
Expo; Jessica Richards, owner and founder, Shen Beauty; Desiree
Verdejo, owner, Vivrant Beauty; and Nancy Twine, founder,
Briogeo. The panel will explore what it means to be a clean and
sustainable independent brand in 2017 and how the movement
The education program will also offer a series of technical
seminars that will be led by suppliers of raw materials. Visitors
will be able to familiarize themselves with key personal care ingredients and to listen to cosmetic experts sharing insights on
Finally, the popular Formulation Lab, a purpose-built laboratory on the show floor, will return with a host of sessions designed to provide R&D and lab professionals with rare hands-on
experience of using the latest ingredients. Run by the Institute of
Personal Care Science, over two days representatives from Croda,
Kobo Products, Sensient Cosmetic Technologies, Stepan and
Univar will deliver invaluable and practical insights into formulation training that is normally difficult to access.
More info: In-Cosmetics North America,
+ 44 (0) 20 8271 2122; Email: firstname.lastname@example.org;
Website: northamerica.in-cosmetics.com •
Busy aisles in New York City. The Javits Center will be bustling
with In-Cosmetics North America attendees.
In-Cosmetics’ Formulation Lab is always popular with attendees.