HAPPI - October 2016

News from Latin America
with rapid absorption. It contains niacin-
amide, glycerin, shea butter, mineral salts
and trace elements.
Vichy Cellu Destock Overnight com-
bines 5% pure caffeine with Adipo-
stim, a complex extracted from the
yam root, horse chestnut and ginger.

According to L’Oréal, a lack of sleep can
cause a person to gain five kilos a year.
This formula was developed along with
sleep experts who prepared a relaxing
scent of lavender and rose to improve
sleep quality.

Aesthetic Treatments

Brazil’s professional skin care market is
small compared to the US and Europe, but
category sales rose 10% last year, accord-
ing to Kline & Co. Body care is the most
popular skin treatment in Brazil (about
70%), which directly reflects the beauty
culture of a tropical country. According to
estimates, this market will grow at a com-
pound annual rate exceeding 5% through
2019, Kline predicts.

According to dermatologist Luciana Macedo, the main body care concerns of women are cellulite, sagging, stretch marks and localized fat, while men are more concerned with localized fat. She recommends lymphatic drainage and radio frequency for cellulite, ultrasound and selective radio frequency for localized fat, and micro-needling, radio frequency and fractional laser for stretch marks and sagging.

Adcos is Brazil’s professional skin care market leader. Its Reduxcel line offers a complete treatment for cellulite, localized fat and sagging. According to executive director Ricardo Maesk, the category requires constant innovation, both in cosmetic products as well as electronic equipment used in treatments at clinics. Currently it has invested in products for using in synergy with at-home devices for faster results.

This year, Adcos launched Reduxcel Power Delivery. The formula contains Adipo-Slim, an ingredient from a carnivorous plant extract which is said to remove excess fat and prevent its accumulation. Another active, Actigym, is based on a Bermuda sponge that reduces fat and stimulates muscle firmness. The product’s delivery vehicle reportedly guarantees greater permeation of actives and long-term action. To further power home the delivery message, Reduxcel Power Delivery’s packaging is accompanied by a dosing syringe to measure the exact amount of concentrated doses for treatments.

The body care market is rapidly evolving as consumers search for results. Shoppers have abandoned lower-priced, poor-performing products so there are many opportunities for companies to bring novelties to market.•

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