are better retailers than spas and that
moisturizers, cleansers and toners are
the products consumers are most likely
to take home with them after a visit.
“There is still a big educational job
that needs to be done to help consumers understand the difference between
a retail product at $15 versus a much
higher priced professional one,” she
argued. “It comes back to the spas releasing therapists to train and use their
knowledge to sell to the customer.”
The Sanctuary Spa range, owned by PZ
Cussons, has its roots in the professional sector through the iconic Sanctuary
Spa in London’s Covent Garden. The
products have been developed using the
expertise of its therapists and feedback
from guests. The latest Sanctuary Spa
product launch is called Active Reverse
Body, based on the treatment women
can obtain in its spas which target main
areas of body concern, including legs,
tummy, arms, bust and bottom. The retail products include Sculpt & Smooth
Anti-Cellulite Treatment, claiming visibly smoother-looking skin in four
weeks and Tight & Tone Body Serum,
a non-sticky formulation designed to
help tone legs, bums and tums after
four weeks of use.
British brand Elemis has been operating in the spa sector for 20 years and
began as a luxury body care range. Sp@
home, as its name suggests, is a line of
products designed to replicate the spa
experience and is designed as part of a
regular beauty routine.
The formulations fuse natural actives
with the latest technology. The range was
extended in 2013 with 14 new products,
including two body scrubs. Frangipani
Monoi Salt Glow contains mineral rich
sales and hibiscus to cleanse and exfoliate in a nourishing coconut oil base, designed to seal moisture into the skin. Skin
Nourishing Body Scrub contains rice, bora
bora sand, bamboo, apricot and cherry
powder, which are small natural exfolia-tors and give a gentle polishing action.
Their Own Devices
The growing demand for at-home
beauty treatments has attracted the interest of consumer electronic companies, including Panasonic and Philips.
Tie-ups between personal care and
electronic companies, such as Shiseido
and Panasonic, where one provides the
product and the other the system, are
likely to be a strong trend.
“These in-home solutions have
found particular favor among younger
consumers who believe that looking
your best is very important,” affirmed
Bliss has entered the techno-beauty
area with its Fatgirlslim Lean Machine,
a 4-in-1 vacuum massage system for
home use that creates a deeply penetrating massage that encourages lymphatic
drainage and detoxification. The Lean
Machine is designed to help boost the
absorption of its clinically proven skin
firming cream, which contains encapsulated caffeine molecules to reduce
the appearance of excess fluid retention.
Elemis is also expected to launch an at-home device for its own skin care products in 2014.
The European market for spa products is in good shape and will continue
to benefit from the DIY spa trend. Irvin
predicts that overnight masks which are
easy to use and require no effort, micro-dermabrasion treatments and powder
cleansers will all feature strongly in the
coming year. •
The Bliss Fatgirlslim Lean Machine.