•Queen Latifah, currently a CoverGirl spokesperson, has
added a new P&G feather in her
cap. The Grammy Award winner, Oscar nominee and new
talk show host is now the new
face of Pantene and will support the brand’s Truly Relaxed
and Truly Natural Collections.
She will appear in the brand’s
holistic marketing campaign,
including TV and print advertising, in-store displays, digital, social media and public relations
campaigns. CoverGirl’s Queen
Collection—her own line created for the brand—was set
to debut last month on her new talk show “The Queen Latifah
•Zyrtec is addressing how allergy sufferers look, not just
how they feel. The brand has teamed up with actress Debra
Messing, as well as beauty experts Rebekah George and Carmen
Ordonez, to provide insightful beauty tips and tricks for combat-
ing what the brand is calling“Allergy Face.”
In a new video on the Zyrtec You Tube Channel, Messing talks
with George about beauty woes like a red nose, watery eyes and
puffy face that can accompany typical allergy symptoms.
In a survey, 81% of women with allergies think they can never fully cover up their “Allergy Face.” George and beauty expert
Ordonez share easy beauty tips for reducing the appearance of a
puffy face, distracting from watery eyes and concealing a red nose
via a series of tutorial videos.
From Sept. 8-10 at the Macy’s Century City in Los Angeles,
the Allergy Face Beauty Counter offered female allergy sufferers
one-on-one makeup consultations with George and Ordonez.
•Juice Beauty has expanded its distribution to ShopNBC,
the multichannel electronic retail venue transitioning its brand to
ShopHQ over the remainder of fiscal 2013. Juice Beauty will be
the network’s exclusive comprehensive organic beauty partner.
Karen Behnke, founder of Juice Beauty, appeared live on the multichannel retailer on Sept. 17.
ShopNBC is a direct to consumer shopping network, broadcasting live to more than 85 million homes nationwide.
“Partnering with ShopNBC really completes our US distribu-
tion plan and we are thrilled they are as passionate about organic
beauty as we are,”said Behnke.“This is a fantastic opportunity for
us to visually demonstrate our products and to talk about the ef-
ficacy of our organic Age Defy and Blemish Clearing ingredients.”
More info: www.juicebeauty.com
•Unilever’s Dove and Major League Baseball have created
Big League Dads, a commercial series featuring MLB stars Torii
Hunter, Chris Sale and Ben Zobrist. The videos show some of
baseball’s most popular players in a new light: off-the-field and
intimately sharing why raising their own teams at home means
more than batting and earned run averages. One video per
week will launch exclusively on www.MLB.com/DoveMenCare
throughout the season.
•Regis Corporation has donated hair care products and
other personal care items to more than 1,000 nonprofits across
North America as part of its partnership with Good360, an
international nonprofit that improves lives and strengthens
communities by mobilizing businesses to donate goods. In
July and August, more than 7,000 Regis Corporation salons
across the United States, Canada and Puerto Rico partnered
with Good360 to donate these products directly to regional
and neighborhood nonprofits.
•Stila Cosmetics has signed a strategic partnership with
ABC and“Dancing with the Stars,” in which the beauty firm will
launch a color cosmetic collection exclusively at Ulta. The Stila
Dancing with the Stars limited edition beauty collection will be
inspired by the makeup used behind-the-scenes on the long-running ABC competition show.
The Stila Dancing with
the Stars Collection will
include four makeup sets
inspired by dance styles in-
cluding the Samba, Tango,
Freestyle and Cha-Cha. The
launch will be supported
through promotions, in-
cluding dedicated in-store
displays at more than 500
Ulta Beauty locations, retail
events, public relations and
social media activations, cat-
alog advertising, and a gift-
P&G IS MAD
FOR THE ‘QUEEN’
Queen Latifah is now
Stila’s Dancing with the
Stars collection is an Ulta exclusive.