TWO NEW VPS AND A MARKETING
MANAGER AT BASF
October 2013 happi.com;happi;• 141
•BASF Home & Personal Care: appointed three industry experts to new positions
at the company. Markus Schuenke will take
over the position of vice president, Home
& Personal Care, North America. He has
more than two decades of sales management, marketing and business management experience in the chemical industry
with demonstrated acumen in delivering
Schuenke joined BASF after 12 years
with Cognis, where he led the European
business for Care Chemicals and Inorganics.
Prior to taking over the position as VP Care
Chemicals NA H/PC /I&I, he was leading
the business for the global key accounts of
Care Chemicals in the Americas.
Frank Freiler will assume responsibility
as vice president, key account Management
for the Americas. He recently returned to the US after a successful
two-year assignment leading the global BASF Beauty Creations
business out of France.
Penny Antonopoulos joined BASF in the role of Hair & Body
marketing manager-North America. She will be based in Florham
Park, NJ, and joins BASF with more than 15 years of personal care
industry experience. Most recently, she was with Ashland/ISP
serving in roles of marketing communication, hair care marketing and skin care marketing.
•Solo Labs: welcomed Eugene Frank,
Ph.D., formerly of Raani Corporation. He
will be responsible for technical service
functions including R&D, regulatory affairs and quality assurance. In addition,
sales and customer service functions for
the company will be coordinated between
Frank and other members of the management team. He has served in the personal
care industry for more than 40 years working at both branded
companies along with companies in the contract packaging and
private label markets.
•De Wolf Chemical: promoted Christopher Nork to business
manager—HI&I, effective Sept. 1 2013. He will be responsible
for the development and execution of the division’s business
strategy focused on increasing market penetration and growing
revenue streams and profitability that are in alignment with the
organization’s operating plan and annual budget.
Prior to this appointment, Nork had been active as an account
manager for De Wolf Chemical in the Mid-Atlantic territory with
direct sales responsibility for home care, industrial and institutional and personal care markets. Nork’s industry knowledge and
business development abilities have made a significant contribution to the company’s strategic approach to the HI&I market.
•Arylessence: welcomed two new em-
ployees. Mike Lester joined the team
as account manager from the American
Greetings Corporation, where he spent
more than 20 years as a sales profession-
al. He brings extensive experience in sales,
sales management, marketing, customer
relations and business development.
Robert Chaplin is now a perfumer at the
company, and brings more than 18 years of
industry experience. He has worked with Belmay and Fragrance
Resources and trained at Haarmann & Reimer’s (Symrise) School
of Perfumery in Germany.
•The Yankee Candle Company, Inc.: welcomed Chris Kelly
as general manager, Canada. He will oversee all aspects of the
Yankee Candle business in the country. The company currently
operates six company-owned retail stores in the Greater Toronto
Area (GTA) and also sells products at select independent gift and
As part of planned global expansion efforts, this new business
unit will focus on building out the gift and specialty business as
well as invest in building the retail store base to more than 50
stores in the next five years across the country.
Prior to joining Yankee Candle, Kelly was part of the executive team at Hallmark Canada, where he most recently served
as the vice president of consumer solutions & brand experience.
Previously, he served as general manager, Hallmark Gold Crown
Stores and director of marketing and sales operations, also with
Hallmark Canada. Kelly has also held sales and marketing leadership positions focused on the Canadian marketplace with companies such Timberland and Champion Athletic Apparel.
•Keune Haircosmetics: welcomed Linda Evanoff as a regional
salon specialist. In this new role, she will focus on growing the
Keune brand on the West Coast by training the company’s distributor salon consultants about the brand and its products and
also by educating stylists and salon owners about how to grow
their color, styling and retail businesses with Keune. •