Luckily, for consumers and the world, things may be changing.
Observers say The Paris Agreement, which will mitigate greenhouse gas emissions beginning in 2020, represents a real turning point. The Agreement, forged within the United Nations
Framework Convention on Climate Change, went into effect on
November 4. At press time, nearly 200 members had signed it,
including China, the US, the EU and India.
The Agreement has 17 Development Goals, several of them
with ties to the home cleaning industry. They are: no poverty;
zero hunger; good health and well-being; quality education;
gender equality; clean water and sanitation; affordable and clean
energy; decent work and economic growth; industry innovation
and infrastructure; reduced inequalities; sustainable cities and
communities; responsible consumption and production; climate
action; life below water; life on land; peace, justice and strong
institutions; and partnerships for the goals.
“We have enough projects to invest in and we have more
money than we know what to do with, but we can’t get them
together,” he moaned.“A $1 investment in nutrition has a $17 re-
turn and $1 invested in sanitation has a $7 return.”
Despite all these targets, too often government, corporations
and their researchers work in isolation. Instead, individuals and
companies should put aside their personal ambitions and goals
and work toward the common good.
“In 15 years, let’s meet at the UN in New York City and proclaim we did it,” Polman concluded.“I have to be an optimist—it’s
too late to be a pessimist.”
If Polman provided a dark view of the current state of the cleaning
industry, other industry executives painted a decidedly brighter
picture of the industry’s future. Shailesh Jejurikar, president,
global fabric care and brand building organization, P&G, noted
that the world is moving at a fast pace, with plenty of problems,
but plenty of opportunities, too. Taking a look back, Jejurikar
noted that it took 150 years for the UK GDP to double following
the Industrial Revolution, the US GDP doubled in 100 years, but
China and India GDP each doubled in just 15 years.
“Change will never be as slow as it is today, ” he warned.“We
always scale and launch; now we must launch and scale. We must
run scared toward a lighthouse of innovation.”
Too often, targets move during product development, that’s
why researchers must rely on disruptive innovation based on
guesstimates of where markets and consumers are heading not
where they’ve been.
“Disruptive innovation helps change and improve consumers’
lives,” Jejurikar insisted.
This is especially true in the world of cleaning. But how to
create disruptive innovation? The P&G executive suggested a
• Extract insights from trends;
• Build an ecosystem; and
“It’s not about managing change, it’s about thriving in
change,” Jejurikar explained. “We have to learn to learn; we can
never be sure where the world is going.”
FMCG companies may never be sure where consumers are headed, but there is a plethora of experts who are willing to point
executives in the right direction. Craig Vogel, president, Live Well
Collaborative, noted that women make more than 90% of decisions on key issues such as home ownership, home furnishings
and vacation, as a result the female-led economy represents a
one trillion dollar opportunity for marketers. Another key group
are aging consumers, who, now more than ever, are aging in
place, rather than retiring to retirement homes.
“We live longer; now, how can we live better?”Vogel asked.
More importantly, how can the home cleaning industry help
• The Consumer Specialty Products Association (CSPA) annual
meeting will be held Dec. 5-8 in Ft. Lauderdale, FL at the Marriott Harbor
Beach Resort. This year’s annual meeting will offer guidance on what
new federal environmental legislation will mean for your company. In ad-
dition, it will provide opportunities to engage directly with retail partners,
it will provide a platform for discussions regarding ingredient disclosure
and other critical issues, according to the Association.
The meeting gets underway on Dec. 5 with a keynote by Alison
Levine, team captain of the first American women’s Everest Expedition
and author of “On the Edge: Leadership Lessons from Everest and
Other Extreme Environments.”
More info: www.cspa.org
CSPA ANNUAL MEETING IS SET FOR DEC. 5-8, 2016 IN FORT LAUDERDALE
Water shortages could lead to
conflicts around the globe.