JUICE SALES HAVE BEEN DRIVING GROWTH
AS THE FINE FRAGRANCE CATEGORY HEADS
INTO THE HOLIDAY SEASON.
THE US PRESTIGE fine fragrance sector finds sales up as tem- peratures begin to drop and the important holiday season approaches. According to year-to-date data culled by The
NPD Group through August 2015, total prestige fragrances sales
in the US rose 3% to $1.9 billion, with juices up 6%, helping to
offset declines from gifts and sets.
“We are seeing an acceleration from juices for the last two
years, and the rate [now] is more positive than we have seen in
the past,” said NPD’s Karen Grant, who noted that both new introductions and classics have been posting good numbers.
The positive surge in juice sales is a healthy sign for the entire
fragrance category, according to Grant.
“As the complexion of the marketplace is changing to be more
designer-oriented, we see fewer gift sets. It is a good change, in
many ways. It helps the category, which was becoming a bit com-moditized and helps bolster the foundation overall,” she said.
This YTD growth puts the category in a great position as it
heads into the always-critical holiday push.
In early October, the National Retail Federation (
NRF) an-nounced that it expects sales
in November and December to in-crease 3.7%—which the group
says is significantly higher than the
10-year average of 2.5%. Holiday
sales in 2015 are expected to rep-resent approximately 19% percent
of the retail industry’s annual sales
for the year, according to NRF,
which is forecasting online sales to
increase between 6-8%.
According to Grant, it appears
that fragrance, too, is in a“position
to have a really good year.”
Here is a look at some recent and
planned launches that are setting
out to capture consumers’atten-
tion this autumn.
One of the newest scents from Estée
Lauder is a flanker
scent, Modern Muse
Le Rouge, a fruity floral
oriental. According to
Lauder, an innovative
“dual-impression” fragrance structure allows
women to experience
the fragrance through
two contrasting accords.
The first is Ripened Roses
accord, which has bourgeon de cassis, raspberry, pink pepper, Bulgarian rose and rose
centifolia. The second, Velvet Cream accord, is billed as a blend of
Madagascar vanilla, ambrette, vetiver, patchouli magnolia flower
Other Fall Launches
In the fashion front, Isabel and Ruben Toledo have partnered with
Lane Bryant on two new scents that mark their first foray into
the world of designer fragrance. The new juices, which bowed
in September, are sold under the Hothouse Beauties banner.
Developed with Givaudan, the scents are categorized as a floral,
fruity gourmand (Kuba Rose) and a floral, fruity musk (Crystal
According to Lane Bryant’s CEO Linda Heasley, the retailer’s
“existing customer is drawn to the Toledos’ approach to artistry
and design and hope this venture opens the door to more women
experiencing the brand for the first time.”
Fashion brand Ecko Unltd. has created a new men’s scent,
Ecko Unltd. 72, a woody fougere that opens with crisp ozone,
Italian bergamot and frozen apple. There’s a subtle hint of smoke
in the heart along with amber and suede. Earthy notes of san-
dalwood are found in the base, according to the brand, which
embarked on a college campus tour this fall to sample the scent.
Christine Esposito • Associate Editor
This flanker to Estée Lauder’s
Modern Muse is out now in stores.
Xyrena is channeling Andy Kaufman
in this new gourmand scent.