Lush Is FLush
WITH NOVEL IDEAS
New products are the lifeblood of every company. With more than 200 of them set to roll
out during the next few months, Lush shows no signs of anemia.
YOU CAN never be too rich, too thin or, if you’re a fast- moving consumer goods company, have too many new products. Lush executives understand that better than
most, which is why beauty editors headed east to Brooklyn last
month to view the latest offerings from the purveyor of natural
personal care. New products are big business for the 20 year-old
Lush, which operates in 48 countries, and boasts 178 stores in
the us, 106 in the uK, and 53 in Canada. In fiscal 2016, the company expects its global store count to reach 956. During that time,
Lush’s retail sales are expected to rise 15% and reach $1 billion.
More impressive, global same store sales are expected to jump
23% and Lush executives proudly note that half of countries it
operates in boast growth that’s greater than 20%.
“We are pretty recession-proof,” understated Lush North
America’s Chief Operating Officer Andy McNevin. “The economy’s been soft in the us and Canada, but we’re still posting
A Very Merry Christmas
In fact, North American sales soared from $169 million in fiscal
to 2014 to $300 million in 2015, and company executives expect
sales to top $400 million in fiscal 2016. What exactly is the draw?
McNevin maintains the company’s fresh ingredients, novel product line and devotion to sustainability, is what has consumers
clamoring for more—especially this holiday season.
“sales will rise 44% for Christmas,” McNevin predicted.
To achieve that aggressive projection, Lush’s 15,000 employees around the world expect to churn out and then sell out more
than 200 new products between now and the first quarter of 2016.
The new product blitz came from the lead up to the opening of
Lush Oxford street, a three-story, 9000-foot retail space and spa
in London. But no matter how many products it introduces, all
company creations are made in-house and all facilities are within
a couple of days drive to retail stores.
“The freshness of our products enables us to get these new
Tom Branna • Editorial Director
Bubble, bubble. Lush
offers an array of potions
that make bath time
much more colorful.