•The Sun Products Corporation has signed a trademark li-
censing agreement with HIA Brands to develop and market
Snuggle branded home textiles.
HIA, a North American home textile provider of sheets, comforters, blankets, throws, bedspreads, tabletop, towels and accessories, will sell the line at major retailers in the US and Canada.
“For over 30 years, the Snuggle brand has been creating
Snuggle Up moments through soft and fresh laundry. We are
pleased to partner with HIA, a specialist in home textiles, to extend the power of our Snuggle brand and its promise of Snuggly
Softness to categories beyond laundry conditioning through select licensing,”said Ed Vlacich, EVP national brands, Sun Products.
“With this agreement the Snuggle brand’s inherent qualities and
brand recognition are shared with the textile industry in a meaningful way that will delight consumers.”
Snuggle home textiles will be featured on store shelves in the
third quarter of 2015.
•Barbasol and men’s grooming brand Harry’s are on board
as business partners for this year’s Movember Foundation mous-
tache-growing campaign which challenges men to start clean-
shaven on Nov. 1 and then grow just a moustache for 30 days,
getting friends, family and colleagues to donate to their growing
The Movember Foundation has raised more than $550 mil-
lion and funded more than 800 programs in 21 countries for the
purpose of saving and improving the lives of men affected by
prostate cancer, testicular cancer and mental health problems.
As part of its alignment, Barbasol will be inspiring participa-
tion by promoting the cause in their advertising campaign and
giving away three once in a lifetime “Mo-ments,” including
a Robert Trent Jones Golf TrailGetaway, a Westwood One Pro
Football VIP Getaway and a DIG Studios handcrafted guitar that
will be autographed by big name artists. As the official razor part-
ner for the Movember campaign in the US and Canada, Harry’s
has created a limited edition razor, with the proceeds donated
back to the Movember Foundation.
•O’Keeffe’s Working Hands Hand Cream has rolled out a
new national marketing campaign that features Americans engaged in professions that require extensive and dexterous use of
their hands—from Mackinac Bridge workers in Michigan to vet
techs caring for livestock and family pets.
The new creative includes television, print and digital
“Consumers identified so well with our testimonial approach
to advertising that we knew we had to continue to communicate this way and build upon it, so more people could relate to
individuals’ experiences with O’Keeffe’s,” said McKenna Brooks,
director of marketing. “This campaign highlights folks in more
extreme professions and tells not only of their experience with
the product but also how their work exemplifies the Working
Hands of America.”
•Avon Products, Inc. has redesigned its website, which the
firm says is a“critical component of its digital strategy designed
to enhance the social selling experience for Avon representatives
and the shopping experience for consumers.”
“The Avon Representative and her social circles have been
the core of our business for over 125 years,” said Matt Harker,
VP-marketing, Avon North America.“The new site and a recently
launched social media center help to forge strong connections
between the representative and her consumers. We are giving her
the tools, training and incentives to be a successful multichannel
With this new website launch, Avon will bolster the social
selling experience for its representatives by delivering tools to
HOME TEXTILES FIRM LICENSES
SUN PRODUCTS’ SNUGGLE BEAR
Hands has a new