Minneapolis, MN, agreed that as the weather
starts to turn a bit cooler and drier, the year-round desire for hydration becomes even
“To have cleansers with a dual benefit of
hydration and extended moisturization is key,”
she said. “When the moisturizing ingredients
come from natural plant oils and extracts it
is even more impactful; examples include
grapeseed oil, chia seed oil, rice bran oil and
According to Helms, these time-tested
ingredients are making a comeback for their
simple effectiveness. These ingredients add
body and feel to the products themselves in
use and a creamy, luxurious feeling to the
Helms added that fragrance is always an
important decision-maker in choosing bath
and body products both for the “transportive
experience provided during use as well as the lingering delight
after use that can be enjoyed all day.”
The power of fragrance can be seen in bath and body prod-
ucts from major players such as J&J and Caldrea to private la-
bel brands. For example, Ardis Thompson, owner of High Street
Soap, Central Valley, NY, notices a trend in select SKUs by the
season at her independent company.
“Sales in fragrances that showcase an inviting sense of
warmth are expected to be top sellers for High Street Soap this
Fall/Holiday season,” she said. “Our Cranberry Fig and Pumpkin
Spice bar soaps, as well as our Beeswax and Honey liquid soap,
are sure to be top choices for gifts and personal use this season
due to their comforting aromas and holiday inspired fragrances.”
Hip To Be Square
An influx of innovations in bar soaps is hitting stores this season.
It is evident that personal care marketers are tapping suppliers
for unique ingredients to create exotic fragrance blends or offer
unique skin care functions. Consider Proactiv’s latest creation,
the Proactiv+ Cleansing Body Bar. This lather-rich bar is said to
fight body acne all over. Deep-cleansing, exfoliating and medi-
cated, the ergonomic bar thoroughly washes away dirt, impurities
and excess oil. Salicylic acid helps unclog and keep pores clear
while exfoliating beads remove dead skin.
Another major launch is by sensitive skin brand Sebamed.
Sold at CVS, its cleansing bar is said to provide a gentle, deep
cleansing of the pores without causing dryness or irritation. The
innovative moisturizing formula contains vitamins, lecithin and
amino acids, and rinses away completely for naturally healthier,
smoother skin. The bar contains a natural-based buffer, sodium
citrate, which adjusts the skin’s pH to 5. 5, the natural pH level of
the skin’s acid mantle.
Private label soapmaker Twincraft
Soap Company recently debuted two bar
soap innovations: one featuring benzoyl
peroxide; the other, a sun protection bar
with SPF 18.
“Benzoyl peroxide really works at
treating acne; you will find it in a lot of
anti-acne products because it is effective. This is a great bar that’s mild enough
to use on your face as well as your body
including back, shoulders and chest—
anywhere you might typically see breakouts,” said Curt Durfee, director of R&D,
Pacifica, a personal care brand big
at stores like Target, is banking on shoppers’ desires for a tropical getaway for its
Island Vanilla natural bar soap. Inspired
by the “unique magic” of Tahitian vanilla,
this blend sets sweet vanilla absolute, with
honey-jasmine notes and a touch of fruitiness, against a deep
base of tea. A portion of proceeds from all Island Vanilla sales
goes to the Ocean Futures Society, a nonprofit marine conservation organization.
“Something magical happened to vanilla in Tahiti. It changed
from its native South American flavor to become more lush, with
floral notes and a little fruit deep in the structure of the scent,
where it didn’t exist before,” explained company founder Brook
Harvey-Taylor, Pacifica, Portland, OR.
The Many Layers of Liquids
Shower gels and scrubs are also in their glory this season, as seen
with recent expansions in the mass market by brands such as
Sonia Kashuk and Vitabath. At Target, Sonia Kashuk rolled out
the Bath & Body Collection, a complete range of personal care
products with textures, fragrances and looks that leave nothing to
envy of the high-end brands, said the company. Complimenting
Sonia Kashuk’s popular makeup and accessories collection, this
line, exclusive to Target, features four fragrance variations: Pink
Innocencia, Purple Seductia, Yellow Alluriana and Red Promisia.
Products range from a pearlescent, foaming crème body wash to
an exfoliating body polish made with crushed apricot seeds.
“The trend in personal cleansers continues to focus on skin
care benefits for the body,” Sonia Kashuk, makeup artist and
founder of Sonia Kashuk Beauty, New York, told HAPPI.“Shoppers
want creamy, non-stripping cleansers that are indulgent to the
skin as well as providing a fragrance experience.”
Meanwhile, over at Kmart, the historic Vitabath brand, which
made a comeback in recent years, is now stocked on the shelves.
New fragrances include lime citron basil and sweet vanilla amber, and are featured in a paraben- and sulfate-free body wash
amongst other SKUs.
Pacifica Island Vanilla natural soap