as a modern twist on existing classics.”
According to Garcia, today’s blonde formulas use more high
lift color, less bleach, and have a higher dye load than past formu-
las. Five-plus years ago, he recalled, stylists were automatically
turning to bleach which caused the need to over compensate for
exposed undertones in the hair.
“Now, thanks to developments like Redken Blonde Idol, all
the guesswork has been removed and the result is beautiful, pre-
dictable blondes, every single time,” he insisted. “Placement and
transitions have also evolved in the last five years which have
resulted in softer blondes that look sun kissed and natural.”
“I wanted to create a repairing shine
treatment especially for blondes that did two
things, gave you instant gratification by mak-
ing a difference to the look and feel of the
hair from the first application and by being a
leave in treatment giving you long term ben-
efits that improve the quality of the hair over
time,” explained Murphy.
In researching skin luminizers, he found
in high-end skin care formulas and specifically a“mica crystal” often used as a concealer
or to create glowing highlights on the skin.
According to Murphy, these mica crystals are
like hundreds of tiny silver and lavender mirrors reflecting light and evening out the appearance of the hair, creating a uniform shine.
The Shimmer.Me Blonde formula contains
color enhancer optical brighteners to help
counteract yellow and gold tones.
“Because it’s a leave-in treatment, the ingredients go on working for 24 hours or more,
giving a greater benefit to the hair with each
use,” Murphy explained. “We added babassu
oil, which is rich in essential fatty acids, to help
nourish and moisturize the hair shaft.”
Shimmer.Me Blonde joins Shimmer.Shine,
which launched two years ago for women with
darker hair or red or gold tones.
What’s in Style?
According to Caroline Kim, global director, Kadus Professional, hair color is moving
more toward “natural” and beautiful results.
The combination of balayage and baby lights
have allowed hairdressers to create customized placements of color that enhance the
“The hair colors and highlights seamlessly blend into one another which create a
very wearable and timeless look,” she added.
Balayage is still trending in a big way, although it’s not only done in the traditional
way, according to Wella Professionals top artist and celebrity stylist Claudio Lazo.
“Hand painting just feels good to
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