REMEMBER THOSE blue-haired old ladies? Well they’re back in 2017 and they’ve been joined once again by green-haired teens and violet-topped soccer moms. Hair color’s not just
about covering gray; consumers expect it to make a statement.
“Hair color has changed so much over the years and people
are experimenting more and more, which I love,” noted Clairol
Professional celebrity colorist Kiyah Wright. “I expect the direction toward pastel and vivid colors to continue throughout 2017.”
With demand high and a broad palette to choose from, sales
of salon hair color services rose 3.8% last year to $877 million,
according to Cyrus Bulsara, president and founder, Professional
Consultants & Resources, Plano, TX.
“Growth comes equally from gray-coverage for aging Baby
Boomers and the growing trend for‘fashion-color’ among young,
urban adults,” he explained.
Professional Consultants & Resources recently published the
2016 Professional Salon Industry study. Bulsara and his team confirms that the most popular color services are highlights, balayage, ombré/sombre, blonding and whole-head color. Babylights,
ecaille, rooted-blondes and vibrants/vivids are also popular.
“Balayage has become a staple classic in the world of hair
color,” agreed Wright. “It gives the customer room to grow their
color out without feeling the pressure on their budget or lifestyle.
It’s also a great option for people who want a subtle change that
isn’t too overpowering or drastic.”
The top players in the professional hair color category, ac-
cording to Professional Consultants & Resources, are:
• Coty (ex-P&G),
• Henkel (Schwarzkopf, Pravana and Kenra) and
“Exclusive hair color brands are the major growth drivers,
with multiple brands from Wella, Matrix, Redken, L’Oréal and
L’Oréal and Schwarzkopf are mass market leaders in women’s
hair coloring, too, although the past year hasn’t been quite as
kind to hair color marketers. According to IRI, sales of women’s
hair color in US multi-outlets declined more than 3.8% to about
$1.4 billion for the 52 weeks ended Feb. 19, 2017. The top five
players and their market share:
Tom Branna • Editorial Director
Consumers continue to experiment with hair color
in an attempt to personalize their looks.
Schwarzkopf & Henkel
Redken’s Blonde Addiction puts a modern twist on classic blonde.