HAIR COLOR TRENDS
• happi happi.com May 2016
replenish hair while achieving maximum results.
“Most people who color
their hair want their hair
to feel healthy and natural
looking,” he told Happi. “I
have been able to remove
dangerous chemicals and
provide everyone with hair
colors that are actually great
for the hair and leaves it in
better condition than when
That’s because when he
formulated color CHI Ionic
and Shine Shades, he started with a hair treatment containing
silk, oil and moisturizers, before adding the required dyes.
“This way, the results are healthy beautiful strong shiny hair,”
he said. “Our CHI Crème Color was created for artistic applica-
tion while our Shine Shades is ideal for a quick application for
busy color artists.”
According to Shami, Farouk Systems’ goal is to continue to
provide the industry with the safest and latest advancements in
hair color. With that in mind, in the near future, the company will
unveil a new color conditioner line called CHI Color Illuminate
Color for All
Healthy hair is always on-trend, but Dahl also noted that bright,
vibrant hues are so popular that it’s not uncommon to see wom-
en ages 60 and over buying shades that bear little resemblance to
your traditional, basic browns and blacks.
Dahl should know. Industry consultant Cyrus Bulsara con-
tends that Ulta and Beauty Brands are the two mega salon stores
in the US professional hair care market.
“They are major hair care retailers especially for exclusive
brands, just as Sally is for open-line brands,” Bulsara told Happi.
But while Sally’s stores hair care brands had sales gains of
1% in 2015, BSG/Cosmoprof and L’Oréal Salon-centric each
grew more that 4%. More impressive, Ulta had overall growth of
around 20%, said Bulsara, president, Professional Consultants &
Resources LLC, Plano, TX.
Obviously, the graying of America continues paying dividends
to hair color suppliers, formulators, salon owners and, of course,
stylists; all of them are doing their best to encourage creative col-
ors at every opportunity. In fact, Bulsara calls coloring the“anchor
salon service around which salons survive.”
And thrive, which was the case in 2015. Professional hair col-
or sales rose 3.9% last year to $845 million, according to Bulsara.
Coming on strong is the men’s hair color business, which Bulsara
estimates grew 6-8% last year.
Both sexes rely on hair color to cover gray, especially aging
boomers. But the ladies category also got a lift due to the grow-
ing trend for “fashion-color” among younger women. The most
popular color services are highlights, balayage, ombré/sombre,
blonding and whole-head color, Bulsara maintained.
“Boomer clients need gray coverage/blending and young
adults need fashion color,” he explained.
What are the trends impacting color for old and young hair
“Balayage is definitely here to stay,” insisted Irene Seferian,
director of marketing, Pravana. “Effortless blondes that are a
mixture of darker blonde shades with pops of really light beige
Warning, color ahead! The Messy
Mojave Top Knot created by Pravana.
TOP BRANDS STUMBLE
Three-quarters of the top 20 brands of mass-market hair color suffered
sales declines during the past year, according to IRI.
Brand Sales Change
1. L’Oréal Superior Preference 165,727, 104 - 4. 42
2. Garnier Nutrisse 143,635,072 - 8. 23
3. L’Oréal Excellence 123,419,128 - 3. 90
4. Revlon Colorsilk Beautiful Color 121,032,712 -0.26
5. Clairol Nice N Easy 110,028,672 - 6. 98
6. Clairol Nice N Easy Root Touch Up 89,657,520 5. 90
7. L’Oréal Feria 73,977,128 -0.07
8. Clairol Natural Instincts 56,862, 100 - 3. 50
9. Revlon Colorsilk 46,682,012 5. 30
10. Garnier Olia 39,460,884 - 7. 49
11. Splat 31,467,502 -1.89
12. Revlon Luxurious Colorsilk
Buttercream 26,280,976 - 5.05
13. Clairol Expert Collection Age Defying 24,844,816 - 15. 86
14. Vidal Sassoon Pro Series 24,151,072 -22.98
15. L’Oréal Superior Preference Mousse
Absolue 22,664,692 - 34. 32
16. John Frieda Precision Foam 21,452,082 - 28. 89
17. Schwarzkopf Color Ultime 19,493,850 422.49
18. Garnier Nutrisse Ultra 18,397,762 13. 44
19. Vidal Sassoon Salonist 15,707,808 393.06
20. L’Oréal Excellence Crème 15,278,450 - 9. 37
Tinted bangs may be in, but
sometimes you can have too
much of a good thing!