provide natural, seductive highlights. Special effects are rendered
in just one stroke of the Expert Highlights Brush.
For those who can’t wait for summer to get here, L’Oréal Paris
has rolled out Superior Preference Summer Lights, which is billed
as a progressive lightening hair color gelée formulated to create a
variety of special effect hues for endless possibilities. The formula
contains heat-active agents, requiring nothing more than the
heat from a blow dryer or the sun to lighten hair—no gloves or
rinsing required. The nourishing formula, enhanced with camellia oil and built-in conditioners, leaves hair satin-soft and gives a
permanent healthy, beach-ready look, according to the company.
For older women searching for a new way to color their gray,
L’Oréal Paris developed Excellence Age Perfect Hair Color, which
promises to layer tone on tone flattering color formulated specifically for gray hair. Available in eight shades that promise complete coverage, the formula imparts a layered tonal effect, as if the
hair was highlighted and leaves hair looking healthy, and full of
volume and shine.
Finally, L’Oréal Paris Superior Preference Glam Lights
Highlighting System is said to be inspired by professional color
application. The new and easy-to-use color application system
imparts highlights and special effects in just one stroke.
Who’s No. 1 Chair?
For those prefer the salon to the supermarket, there are plenty of
options. L’Oréal holds the top spot with a 32.3% share, followed
by Procter & Gamble at 23.1%. Rounding out the top five manufacturers, and a long way off at that, are Goldwell at 6.1%, Sally
(ION/private label) at 5.7% and Schwarzkopf at 4.6%, according
“The biggest recent gainer was Sally, due to a decline of
Clairol/Wella (P&G) in open-line stores, which are frequented by
suite and chair rental salons. Sally hair color is economical and
easy to use,” explained Bulsara. “Keune was another big gainer
(sales rose 25%), due to many independent artistic salons moving
away from large corporations, which are unable to control diver-
sion of their hair care brands.”
Celebrity stylist Rita Hazan lives in many worlds. When she’s
not developing products for her own line or styling stars like
Beyoncé or Katy Perry, she’s at Rita Hazan New York making sure
every client gets exactly what she’s looking for when it comes to
cut or color. But regardless if the service is for the rich and famous
or the plain Jane, there are some common denominators when it
comes to issues with color.
“It’s usually one of two things—either the color is too light or
too dark, or it’s ombre gone wrong,” Hazan told Happi.
But regardless of the problem, it’s often due to a failure to
“The client doesn’t know how to articulate what they want;
they hear words and don’t know what they mean,” she observed.
“So, they use buzzwords that don’t make sense and when some-
one is confused, they’re never happy.”
Ironically, Hazan doesn’t offer traditional color in her own
line; her eponymous collection includes root concealer, shine
gloss, pop color and a new weekly remedy that treats and opens
the hair cuticle.
No matter who’s name is on the label, today’s formulas all
share a less is more approach when it comes to harsh ingredients,
according to industry experts.
“Women want to know what chemicals are being put on their
A COMMANDING LEAD FOR COMBE
Men’s hairstyles may come and go (how much longer do we have to bear the beard look?), but Combe continues to dominate men’s mass market hair
color. Here’s look at the top 5 companies in the $200 million men’s hair color market, according to IRI. Results are for 52 weeks ended Feb. 22, 2015 in
supermarkets, drug stores, mass market retailers, military commissaries and select club and dollar retail chains.
Company Sales Change Share Change Unit Sales Change Ave. Price Change
Combe 184,347,760 5. 32 89. 95 3.05 21,880,978 -1.60 8. 43 0.55
SoftSheen Carson 6,672,010 3. 94 3. 26 0.07 1,229,363 1.42 5. 43 0.13
Chattem 4,461,145 - 6. 94 2.18 -0.20 1,003,814 - 5. 73 4. 44 -0.06
Private Label 3,921,324 11. 78 1.91 0.17 763,316 10. 77 5. 14 0.05
Goodmark USA 1,233,339 -0.93 0.60 -0.02 679,314 3. 45 1.82 -0.08
Category Total: 204,935,008 1.75 100.00 — 26,311,614 - 4.06 7. 79 0.44
What we’ve got is a failure to commu-
nicate. Celebrity stylist Rita Hazan has
heard it all at her New York Salon.