HAIR COLOR ISN’T ALL ABOUT HIDING GRAYS— IT’S ABOUT SELECTING SHADES
THAT REFLECT INDIVIDUALITY, TOO.
“They give us those nice bright colors
Gives those greens of summers
They make you think that all the world’s a sunny day”
—Kodachrome, Paul Simon
RHYMIN’ SIMON could have been singing about hair dye in- stead of camera film, but either way he was right—there’s nothing like a burst of color to warm one’s soul and make
everything seem a little bit better. Salon professionals, their cus-
tomers and certainly shoppers in food, drug and mass agree.
How else can you explain the resurgence in hair color? Yes, Baby
Boomers are desperate to hold onto their youth, but women in
their 20s and 30s are more than okay with ombre, while teens
and plenty of tweens are experimenting with pastel shades like
But color alone isn’t enough, say industry experts; it’s got to
be color that cares, featuring gentle formulas that won’t damage
the hair shaft and successful formulas provide healthy benefits
along with that kaleidoscope of color.
“Hair coloring is often the most dynamic or one of most dynamic product categories helping to drive the whole salon hair
care market,” noted Agnieszka Saintemarie, project manager,
Kline Group, Fairfield, NJ, which recently published a detailed
report on the global salon industry. “In developed economies of
Western Europe, or in other developed markets such as Japan or
Australia the category is also the biggest one.”
Tom Branna • Editorial Director