power of roses with its new eye
contour gel. Clinically proven to
significantly reduce puffiness and
dark circles in just 28 days, this triple-action treatment refreshes and
revives tired eyes for visible results,
contends the company. A lightweight yet potent formula, it combines the moisturizing properties
of the rose with the anti-puffiness
and decongesting benefits of red
seaweed and cornflower water. Enriched with hydrating rose
floral water, as well as rose seed milk to help retain moisture and wild rose extract to stimulate circulation of moisture
between skin cells, this soothing gel treats the delicate skin
around the eyes using gentle, non-irritating, natural ingredients, said the company.
Natural components are also big at Murad; in June, the
company is rolling out its first-ever cleansing oil: Renewing
Cleansing Oil for face, eyes and lips. According to the company, this non-comedogenic cleanser utilizes a combination
of botanical oils to gently remove impurities, irritants and
makeup. This formula eases dryness and restores suppleness
to dull skin by maintaining the skin’s natural moisture barrier to revitalize and restore a youthful glow too. Grape seed,
pomegranate seed, sunflower seed and sweet almond oils
fuel the formulation.
“Many people are hesitant to put oil-based products on
their skin for fear of clogging pores or causing breakouts. But
that’s a misconception. Even oily skin needs moisture—it just
needs the right kind,” said Dr. Howard Murad, associate clinical professor of medicine at UCLA and founder of Murad,
Inc. “We achieve optimal moisture levels by using topical
products that help balance oil production as well as by living
an Inclusive Health lifestyle, which addresses what we put
in our bodies.” (For more on Dr. Murad’s philosophies, attend the HAPPI Anti-Aging Conference, Oct. 29 & 30, 2013 in
New Brunswick, NJ. Dr. Murad is the Day 1 keynote speaker.
Register at http://conference.happi.com)
Dr. Nicholas Perricone (a keynote speaker at HAPPI’s 2012
Anti-Aging Conference) is bulking up his acyl-glutathione
collection with a deep crease serum out this season. Targeting
visible wrinkles from repetitive facial movements, this product is scientifically formulated to deliver a smoothing effect
of all expression lines and give well-etched creases a shallower appearance, according to the company. Formulated
with the highest concentrations of Dr. Perricone’s patented
acyl-glutathione, the serum also contains a proprietary blend
of three peptides designed to work with acyl-glutathione to
minimize creases and relax facial expressions. A vitamin C
ester adds luminosity too.
“Acyl glutathione delivers the body’s master antioxidant,
glutathione, directly to the skin. This
patent-pending formula dramatically
reduces the appearance of creases and
other signs of accelerated skin aging,”
Dr. Perricone said. “It helps dimin-
ish deep lines and wrinkles, visibly
improves skin texture, increases skin
elasticity while it tightens and firms
and addresses extreme dryness and di-
minishes pore sizes. Thanks to so many
emerging technologies, the future looks
very positive when it comes to rejuvenation of the skin.”
Lumene Excellent Future is now at CVS.
Mintel forecasts modest growth for 2013 in its recent report,
Anti-Aging Skincare – US, as levels of disposable income
steadily increase, potentially resulting in more discretionary
purchases like anti-aging skin care. Additionally, an above
average interest in anti-aging skin care among Asians and
Hispanics will also help drive future growth. Industry experts
report a growing interest in ant-aging products, too.
“More and more of my patients come in requesting for
me to make them look like a younger version of themselves,”
said Dr. Gross.“This places a greater focus on the importance
of starting to take care of your skin at an early age with the
proper products. The best step toward a healthy, youthful
complexion is to work aggressively to preserve your skin ear-
ly on with antioxidants, topical vitamins and regular, gentle,
chemical exfoliation. By doing so, we are actually changing
the course of how our skin behaves.”
Natural products and novel packaging/devices will also
continue to be on trend, according to Leffler of Yes To who
noted that the facial skin care trend is moving toward natural
as an essential, rather than a‘nice to have’ element of products.
“We are also seeing trends in delivery mechanisms (like
cooler dispensers and more innovative tubes, etc.) as well as
an uptick in skin care tools, such as spinning brushes for facial exfoliation,” he added.
The concept of actives vs. ingredients remains in the eye of
the beholder. According to Dr. Draelos, the biggest future trend
will be the ability to deliver to the skin a defined dose of cosmetic
actives to more accurately predict efficacy.
However, Dr. Frank contended that future trends will not be
directly related to active ingredients, but rather in the technology of delivery systems enhancing the efficacy of skin penetration
and efficacy of the ingredients we currently have at our fingertips.
And all the while, the skin care consumer is becoming
more educated and ready to learn, observed Upeslacis of B.
Kamins. Therefore, successful products need to stand up to
the public’s expectations. As she told HAPPI, “There is an opportunity now to really explain a product through its ingredients, and we see that continuing as a trend.”