The bold brow is still very much on-trend, according to Joanna
Schlip, celebrity makeup artist for Physicians Formula, City of
Industry, CA. ”But it’s more natural and raw, especially at the
ends,” she told Happi.
To create the look, Schlip suggests the Eye Booster Feather
Brow Fiber & Highlighter Duo from Physicians Formula.
“It’s a two-in-one item that features brow fibers to fill in
sparse areas and a highlighting pencil to give brows more defini-
tion,” she said. “This is part of a balanced face. The look is super
natural. Skin is glowy and illuminated, brows and eyes are de-
fined but the effect is effortless like you woke up that way.”
For those shopping for novel eyeshadows, European make-
up brand Catrice Cosmetics has landed stateside at Ulta with
some innovative formulations. The Catrice Glam Fusion Powder
to Gel shimmers with a first-of-its-kind, show-stopper eyecolor
that changes from a delicate powder into a gel upon application.
Find your inner boss with new Maybelline New York The
Colossal Big Shot, a mascara that creates fully loaded volume in
just one coat, according to the company. The fully-loaded brush
contains five wells filled to the brim with wavy bristles to maxi-
mize the delivery of the formula to lashes, coating even the tiniest
lash from root to tip. The unique design of the bristles
gathers more formula, boosting volume beyond be-
lief. With this collagen-fueled formula, this is the
latest addition to Maybelline’s roster of mascaras.
Competitor CoverGirl’s So Lashy mascara is
designed to work on all lashes to reveal bold,
dark sexy lashes, according to the company,
which calls it the world’s first “equal opportu-
nity” mascara. Other launches from the brand
include Shape + Design Brow Mascara said to
provide a natural and defined brow that lasts all
day. Its buildable formula shapes and defines
brows without clumping and flaking. A curved
applicator allows for precise application.
Shiseido’s Full Lash Multi-Dimension
Mascara/Full Lash Multi-Dimension Mascara
Waterproof offers dramatically fuller, thicker
and longer-looking lashes with a weightless
feel, according to the company. The unique
bendable head rotates 360 degrees and bends as
much as 30 degrees for easy application, reach-
ing even the tiniest lashes. This mascara helps
amplify the natural curve of lashes for a roman-
tic lift and perfected curl from root to tip and
corner to corner, according to Shiseido.
Clean and minimal is in, so shouldn’t make-
up applications be the same? To achieve this,
many consumers are turning to mesh cushion
compacts to create a natural, clear complexion. The travel-sized
product provides moisture, prevents contamination or dry out,
and is easily controlled so your hands remain clean and your
Liquid makeup goes mobile in Maybelline’s unique, portable
Dream Cushion compact that provides a built-in cushion for effortless application anytime, anywhere. Just press the puff applicator onto the cushion, tap foundation onto skin for perfectly
complete coverage. The ease of the puff applicator, combined
with the incredibly lightweight liquid foundation melts onto skin
creating a smooth, fresh glow in seconds.
Two prestige brands, Dr. Jart and IT Cosmetics, are also going big with the cushion compact this spring. Dr. Jart+ Air Mesh
utilizes a dual technology in its product to enhance the longevity
of makeup applied to the skin. The air powder controls excess sebum and oil production, while the air fitting polymer forms a thin
film on the skin to trap moisture, both increasing makeup’s longevity. Air Mesh is an anti-dust protectant that forms a powerful,
yet thin barrier to safely shield skin from harmful environmental
stressors such as fine dust, too.
Developed with plastic surgeons, IT Cosmetics Confidence in
a Compact starts as a solid serum, and is infused with full-coverage pigments and SPF 50+ UVA/UVB broad-spectrum physical
sunscreen. According to the company, it delivers all the skin
care benefits of the best-selling Confidence in a
Cream, plus full-coverage foundation and SPF
50+ in one simple step! The solid serum technology combined with high-performance anti-aging ingredients is said to transform skin.
Ideal for even the most sensitive skin,
Confidence in a Compact helps boost skin’s
natural regenerative cycle, according to the
company. The proprietary Anti-Aging Armour
Regenerative Concentrate is activated upon
contact to immerse skin in moisture, restore
visible radiance, reduce the look of pores, discoloration, lines and wrinkles, and improve
the look of firmness.
Meanwhile, Urban Decay Optical Illusion
Complexion Primer is said to instantly blur
flaws, reduce fine lines and makes pores
seem to vanish for a porcelain-like texture.
This lightweight primer has a slight pink
tint to illuminate skin pre-makeup but dries
down to a translucent, matte, powdery finish.
The cushy, luxurious formula is created from
a blend of argan, rosehip and meadowfoam
seed oils to provide moisturizing and antioxidant benefits while vitamin E conditions
skin. The result? An airbrushed finish with
no Photoshop skills necessary!
Clinique is touting“one drop with endless
Maybelline continues to be a leader in the
mascara category with an assortment of
innovations like Colossal Big Shot.