“I enjoy revealing different parts of my personality in my look
which makes Make Up For Ever such a great partner,” said Jessie
J. “The core of the brand is what I am about: creating characters
to showcase who you are, exploring and expressing yourself in
the way you want through makeup, colors and energy. I definitely
feel that my makeup reflects how I feel whether you want to do
just a lip or a full blown smoky eye, your mood can be reflected in
your makeup and this is why life is a stage!”
Hourglass recently rolled out Girl, a lipstick collection in-
tended to help recognize the good in others and yourself. At the
center of the campaign are 20 shades with names ranging from
Protector to Activist and Innovator
to Visionary, and all of them
brought to life by 1990s
tivist Jenny Shimizu.
Gelish Mini and
will introduce the
Beauty and the
Beast 2017 collec-
tion. In correlation
Pictures’ release of
the live-action film, Beauty and the Beast, the collection is filled
with dreamy shades of red pearls and pink and baby blue crèmes.
This whimsical collection will make the wearer feel like the Belle
at any ball!
“It’s extremely wonderful to collaborate with Disney again
and create this collection for the Beauty and the Beast live-ac-
tion movie,” says Danny Haile, CEO and founder of Gelish and
Morgan Taylor Lacquer. “We wanted to be honorable guests of
this beloved and classic story by developing colors that reflect the
beauty that comes from within.”
Another noteworthy pairing this season is color brand Cargo
Cosmetics and Hawaiian singer and songwriter Anuhea. The vo-
calist is the face of Cargo’s Spring/Summer 2017 collection, which
will be sold at more than 1, 100 Kohl’s locations nationwide.
“Anuhea’s natural beauty, exotic style and magnetic charisma embody the spirit of Hawaii making her an ideal choice
for this collaboration,” says Brian Robinson, president of Cargo
Cosmetics. “Her authenticity and uniqueness set her apart from
the mainstream. We are both excited and proud to have her representing Cargo.”
Private equity firm Main Post Partners has made an investment in color cosmetics brand Milk Makeup. The minority investment is the first outside capital for Milk and will help
management accelerate Milk’s path toward becoming a leading
For more than 20 years, Milk Studios has been at the cultural
intersection of the fashion, music photography and film worlds
and is a hub for nurturing creativity. Last year, Milk launched
its first consumer product line, Milk Makeup, which has rapidly
grown as the leader of a pack of new rebellious, upstart indie
brands. Milk Makeup was founded by Milk’s Mazdack Rassi and
his co-founders, along with Dianna Ruth, Georgie Greville and
Zanna Roberts Rassi.
With its innovative beauty, skin care and hair care products
available online and through brick-and-mortar retailers like
Sephora, Urban Outfitters and Birchbox, the brand will expand
internationally into Sephora Canada and quadruple its door
count this year.
The“heart and soul” of MAC Cosmetics comes alive at dozens
of Fashion Week events around the world. The company prides
itself on discovering new talent and working with industry leaders who develop iconic beauty styles. Recently, MAC teamed up
with three makeup maestros—Diane Kendal, James Kaliardos
and Kabuki—to create color collections reflecting each artist’s
signature style. Another recent noteworthy launch at MAC was
the Caitlyn Jenner collection for the eyes, lips and cheeks.
Last month, Katy Perry debuted her expanded color cosmetics with CoverGirl at the 59th Grammy Awards. The Katy Kat
Pearl collection includes two new eyeliners, four lipsticks and two
shadow-and-highlighter duos, all dropping in stores in April and
online at covergirl.com this month.
Gwen Stefani is the newest
global brand ambassador
IT Cosmetics’ Confidence In a
Compact is new for Spring 2017.