free-to-attend, according to Reed Exhibitions, which developed
the In-Cosmetics concept more than 20 years ago.
“We will offer an industry-wide view of the cosmetic industry,
focussing on the growth areas that offer huge opportunities,” said
Cathy Laporte, exhibition director, In-Cosmetics Global. “At In-Cosmetics Global, the most influential global speakers will lead
the conversation around the future of the beauty industry.”
New Show Features
In an exciting addition to the world’s
premier ingredient event, R&D professionals and formulators will be
invited to put new makeup formulations—including eye, skin, nail, and
lip products—to the test. The Make-Up Bar has been designed for exhibitors to demonstrate their expertise,
enabling visitors to identify innovative
pigments and technologies that will
deliver the next generation of trend-setting color cosmetics products.
Sustainability has come to the
fore in the cosmetics and personal
care industry recently and represents
a pressing issue for manufacturers,
R&D and regulatory professionals.
As such, The Sustainability Corner, an
open theater format, will help visitors
explore the latest developments and
initiatives in personal care sustain-
ability. Participants will walk away
with an understanding of what the
cosmetics industry is currently doing
to support the achievement of the UN
Sustainable Development Goals (SDGs) and how the cosmetic
industry can help the UN achieve its goals.
A Blazing Trail of Innovation
Product innovation remains a key driver of sales. With one
in three prestige makeup buyers revealing they purchased a
product in order to sample it, In-Cosmetics Global is primed
to inspire a new generation of products as it expects to gather
ingredient suppliers from more than
40 countries worldwide.
Ashland, BASF, Clariant, Croda,
Dow Corning and Solvay are already
among those confirmed to attend.
Novel ingredients launched within
six months of the show opening will
also be presented in the Innovation
Zone. As one of the most popular
areas of the show, cosmetic professionals are invited to touch, smell
and feel the products during a series
of live demonstrations.
Due to high demand, this year’s
show will see the return of the exclusive Formulation Lab. As a purpose-built laboratory, sessions are designed
to provide R&D and lab professionals
with rare hands-on experience from
the industry’s leading experts into
how to formulate the latest ingredients. According to organizers, the
Formulation Lab continues to deliver
invaluable and practical insights into
formulation training that is normally
difficult to access. Evonik, Lonza,
Grab your seat! The popular Formulation Lab is
back at In-Cosmetics Global 2017.
Attendees at the Innovation Zone get insights
into the newest ingredient trends.
You can play all day with the latest beauty formulations.