• SOUTH KOREA: Amorepacific Corp.
has signed a memorandum of understanding (MOU) with Korean wireless
telecommunications operator SK Telecom
to leverage big data and deliver IoT-enabled smart beauty service.
The signing ceremony took place at
SK Telecom headquarters in Seoul, Korea,
with Han Sang-hoon, head of the research
and development unit at Amorepacific,
and Cha In-hyuk, head of the Io T division
at SK Telecom.
The two companies have agreed
to collaborate to leverage big data and
deliver IoT-enabled smart beauty services. In partnership with SK Telecom,
Amorepacific plans to analyze big data
and develop new distinctive products and
services over the long term.
P&G To Build R&D Facility
• UNITED KINGDOM: Procter &
Gamble says it will build a research &
development facility for its Gillette brand
of razors as part of a major expansion of
an innovation center in England, pending
local government approval. The Reading
Gillette Innovation Center will reportedly
more than double in size.
Jeunesse Amps Up
Presence in Rio
• BRAZIL: Direct seller Jeunesse has
signed a three-year agreement for the
naming rights on the arena in Rio de
Janeiro, Brazil that hosted gymnastic
events during the 2016 Summer Olympic
Games. In addition to naming rights, the
agreement includes external and internal
brand activation opportunities including
building signage and advertising space, an
official Jeunesse shop allowing custom-
ers and distributors to pick up products
on-site, a private branded suite, electronic
scoreboard advertising and surrounding
area street signage.
Rebranding of the arena is currently
underway with a grand opening event
planned for April 7, marking the first anniversary of Jeunesse in Brazil.
“We are honored Jeunesse will now
have a presence in a place where hundreds of thousands of people gather annually to celebrate life through culture,
sports and music. The Jeunesse Arena will
be a fitting symbol of the hard work and
success of our Jeunesse Family in building
our brand in Brazil and throughout Latin
America,” said Jeunesse chief visionary officer Scott Lewis.
The facility, which holds nearly 19,000
people, is the first and only multipurpose
arena in Brazil and is located in the modern Barra da Tijuca neighborhood.
More info: jeunesseglobal.com
L Catterton Invests
In Kopari Beauty
• FRANCE: Coconut oil-based beauty
brand Kopari Beauty has received capital
investment from LCatterton. Terms of the
transaction were not disclosed.
L Catterton was formed in 2016
through the partnership of Catterton,
LVMH and Groupe Arnault. It is said to be
the largest consumer-focused private equity firm in the world.
“This significant investment from L
Catterton demonstrates the strong positioning and high performance of our
brand,” said Kopari CEO Bryce Goldman.
“The investment will allow Kopari to
continue our rapid growth and expansion,
providing people worldwide with the
benefits of coconut oil and cutting edge,
multipurpose formulations that deliver
effective results in the safest and most
natural way possible. We will be able to
accelerate our development of conscious
skin care products that are as safe for our
skin as they are for the planet. With L
Catterton’s support, Kopari will have the
resources, industry knowledge and global
expertise that we need to take our brand
to the next level.”
In addition, Hollywood stars have
joined this investment round, includ-
ing Karlie Kloss, Shay Mitchell, Hilary
Duff, Mila Kunis and Ashton Kutcher.
According to the company, the capital
raised both from L Catterton and its ce-
lebrity investors will help propel Kopari’s
continued growth throughout the US and
expansion into international markets, as
well as drive Kopari’s continued R&D and
This growth capital will also be used
to advance investments in marketing and
inventory in an effort to support the retail
partnership with Sephora, having recently
launched on the beauty retailer’s website
in October 2016, and expanding to brick-and-mortar locations nationwide, according to the firm.
Launched in late 2015 as a direct-to-consumer brand by founders Bryce and
Gigi Goldman, Kiana Cabell and James
Brennan, the San Diego-based company
has experienced exceptional growth by
harnessing digital and social platforms to
garner brand awareness and build a network of loyal customers and fans.
In just one year, Kopari has left a sizable footprint on the digital landscape
and has taken its business into traditional
commerce channels, including QVC and
a national partnership with Sephora. The
brand says it has plans to expand its product lineup with its first skin care line.
WITH SK TELECOM