March 2016 happi.com;happi;•
ARCADE BEAUTY EXPANDS
•Just outside Grasse, the world’s historic fragrance capi-
tal, Arcade Beauty is inaugurating a new factory for its Carestia
business, and putting its activity dedicated to fragrance strips,
sample packs and perfumed products under one roof.
Carestia was founded as a small print workshop in 1883 by
the family of the same name, and was reputed for its savoir-faire in lithography. It helped historic perfumers to develop
their business thanks to its innovative approach, offering posters, labels, brochures and folding boxes. Three generations
later, Carestia presented its idea for the blotter to its customers.
The largest brands went crazy for this new marketing approach
that allowed the consumer to test the fragrance then and there
and keep a memento of the moment. In 2013, Carestia became
part of Arcade Marketing, which subsequently merged with
Bioplan in 2014 to become Arcade Beauty.
With 100 employees, Carestia’s new site designs, manufactures and delivers 500 million products a year to the biggest
names in perfume and cosmetics.
More info: www.arcadebeauty.com
New Foamers at Albéa
•Albéa Foam Lab is a unique technological platform that
provides rich and constant propellant-free foam thanks to high
quality pumps. Its latest release is high quality foamers with
new Fancy and Satiny actuator designs, which are manufactured by Albéa Alkmaar, The Netherlands.
Fancy and Satiny match Albea’s pumps F2, F3 or G3 pumps.
With a modern and elegant shape, Albéa offers two new unique
designs with great ergonomics, dispensing a generous and consistent foam.
The Fancy actuator features a stylish design that stands out
on the shelf. Albéa created a new finger indent for intuitive gesture and smoother actuation. The Satiny actuator is the“must-have” elegant design for your beauty care foam range. Its soft
surface offers delicate touch.
More info: www.albea-group.com
Black Opium by Yves Saint Laurent
Packed by Alliora Coffrets
•For holiday, Alliora Coffrets was entrusted with various
references of Yves St. Laurent fragrance boxes. For the women’s fragrance Black Opium, Alliora worked on a square box
with a bowl covered with a polyester coated paper with metallic appearance. It was printed with a solid offset black,
then screen-printed with silver straws. The brand logo was
applied by embossing. Inside, Alliora Coffrets designed a
thermoformed wedge made at its workshop in Fougères. This
wedge is designed to contain, besides the bottle, a bag spray
and a makeup pouch. Behind the bottle, a silver polyester coated
paper mirror plate enhances it, according to the company.
More info: www.ileos.com/en/ •
Qosmedix Expands Beauty Tools and
•In response to the increasing demand for uniquely-
shaped makeup blending sponges, Qosmedix has introduced
a Yellow Spiral Blending Sponge (Part 20219) to its extensive
category of beauty tools and accessories.
Similar to both the Oblong Blending Sponge and Angled
Blending Sponge, the unique shape of this latex-free spiral
blending sponge provides a comfortable grip while applying
and blending foundation, concealer or skin care products. The
contours and ridges of the sponge allow for precise application
in hard-to-reach areas. This unique
sponge will also aid in achieving more difficult makeup artist
techniques including highlighting, contouring and strobing.
More info: www.qosmedix.com