“House of Matriarch is the most refreshing and magical brand
I have worked with throughout my career,”said Tim Girvin, brand
strategist for House of Matriarch, which was founded in 2007 and
draws inspiration from the Pacific Northwest. “We are thrilled
the collection is available to a wider audience, now that we’re at
• Zendaya (at left) is the new-
est CoverGirl, the P&G beauty
brand announced in late January.
• Purell is joining Amazon’s
Dash Replenishment program,
which automatically replen-ishes product supply with the
touch of the button. In addition, Amazon announced that the first devices featuring Amazon
Dash Replenishment are hitting the market, including a General
Electric washer and Whirlpool Smart Dishwasher.
For Purell, Gojo is launching a development project to connect its innovative touch-free dispensing systems equipped with
Gojo SmartLink Technology with Amazon Dash Replenishment
Service. The Gojo SmartLink Technology in Gojo Soap and Purell
Hand Sanitizer Dispensers tracks the supply level of the soap
and hand sanitizer refills and automatically orders a new supply
when refills are low through Amazon.
Whirlpool, which recently announced integration with its
Whirlpool Smart Top Load Washer and Dryer, also plans to use
Dash Replenishment in the kitchen with its Whirlpool Smart
• Clorox’s Fresh Step brand is debuting a new product that
pairs its litter with Procter & Gamble’s Febreze, marking the first
cat litter brand to harness the P&G technology.
New Fresh Step with the power of Febreze provides long-lasting
10-day odor control and leaves
behind a fresh, clean scent. It also
locks in liquid and odor with Fresh
Step’s ClumpLock Technology,
making it easier to scoop, said
Clorox. It also has a lower dust
formula for cleaner surfaces and
New Fresh Step with the power of Febreze is available in
Odor Shield, Multi-Cat, Extreme and Lightweight Extreme litter,
and is available in grocery, pet specialty, mass merchandise and
drug stores nationwide.
• Henkel’s hair care brand Schwarzkopf is embarking on its
first TV network collaboration with Lifetime’s Project Runway All
Stars. Schwarzkopf has been named the official hair care sponsor
of season five in which Alyssa Milano returns as host alongside
judges Isaac Mizrahi and Georgina Chapman.
Linh Nyung will also join the team as lead hairstylist to transform the model’s runway looks in the official Schwarzkopf Hair
Studio with the complete range of Schwarzkopf essence Ultime
and Schwarzkopf styliste Ultime products.
In addition to being the official hair care sponsor, Schwarzkopf
will conduct a sweepstakes throughout the season in connection
with the show.
• Pantene has added international trendsetter Chiara
Ferragni (at right) to its roster of global brand ambassadors. With
more than five million Instagram
followers, Ferragni’s partnership
with Pantene marks her exciting
venture into the world of beauty.
She founded cult fashion destination TheBlondeSalad.com in
The P&G hair care brand is
also celebrating the next genera-
tion of strong women within its
‘Strong is Beautiful’ campaign, with a specific focus on the role
dads play in developing self-confident girls. Pantene partnered
with three NFL dads—New Orleans
Saints’ Benjamin Watson, Pittsburgh
Steelers’ DeAngelo Williams (at left)
and Dallas Cowboys’ Jason Witten—to
help give dads the tools to spend more
quality time with their daughters—an
act that helps foster confidence and
strength in young girls.
Pantene has created new how-to
video series and an ensemble commercial in which the NFL players are styling
their daughters’ hair.
• As the official hair care sponsor of the Miss Universe con-
test for the past 10 years, Farouk Systems helped create Pia
Alonzo Wurtzbach’s winning look—a“CHI-gnon” styled by master level artist Lauren Young.
Farouk Systems’artistic team arrived on site before the event to
provide the 80 contestants with products and services.
• The St. Baldrick’s Foundation, the largest private founder
of childhood cancer research grants, has formed an alliance with
Sport Clips Haircuts, the national hair care franchise with nearly
1,500 locations across the US and Canada. As a national partner,
Sport Clips will donate $1 million during the next three years to
support St. Baldrick’s efforts.
•Tarte Cosmetics has partnered with anti-bullying organiza-
tion ByStander Revolution to help stop cyber-bullying with the
#kissandmakeup social awareness initiative on Instagram. •