ACI ANNUAL MEETING
the benefits of cleaning products. Now in its 12th year, the program has reached millions of consumers, according to ACI.
These and other efforts helped ACI generate a positive image
for industry. The Association was featured in more than 3,000 news
stories in 2014, with more than 2 billion impressions, according to
an analysis by BurrellesLuce. More importantly, ACI was portrayed
as credible in 99.9% of reports, according to Brownley.
The annual meeting attracts representatives from more than 20
countries throughout the world. At the same time, ACI invites industry associations throughout the world to provide its members
with an update on the issues impacting key markets. This year,
the global industry update session included representatives from
Mexico and India, to go along with speakers from Canada, the
European Union, Australia, Japan and Brazil, underscoring the
global nature of the cleaning industry and the issues impacting it.
“If you’re in trouble somewhere, you’re in trouble everywhere,”
observed ACI president Ernie Rosenberg, which is why ACI has
built alliances with associations around the world through the
International Network of Cleaning Product Associations, which
recently added India and Mexico to its membership.
Regardless of their local, many speakers lamented the increasing regulatory burden placed on their products.
“There is over-regulation of low-risk products for our mem-
bers,” noted Bronwyn Capanna of Accord, which represents
manufacturers and suppliers in Australia. Too many regulations,
in turn, increase costs and prove to be barriers to innovation, she
noted.“All our strategic activities on behalf of industry target this
And while the cleaning product segment has been growing
faster than GDP for the past 10 years, the main barriers to the
market are bureaucracy, high taxation and lack of market inspec-
tion, noted Maria Eugenia Proenca Saldanha of the Brazilian
Cleaning Products Industry Association.
Carlos Berzunza of the Mexican Personal and Home Care
Association agreed that barriers to trade continue to plague the
$4.6 billion Mexican market, too. These barriers include registra-
tion requirements, additional testing and incompatible labeling.
The other newcomer to the session, Sanjay Trivedi, executive director, Indian Home & Personal Care Industry Association,
provided an overview of his home market, noting that the $3.8
billion Indian household cleaning market continues to evolve,
with laundry care sales growing 8.7% and dish care sales jumping 11.7% a year.
In Canada, the Canadian Consumer Specialty Products
Association (CCSPA) is awaiting final publication and implementation of Globally Harmonized System (GHS) of Classification
and Labeling of Chemicals, as well as pending regulations for
volatile organic compounds, noted Shannon Coombes, president, CCSPA.
In Europe, the EU adopted measures to reduce accidental ingestion of liquid laundry packs. Some of these measures include:
outer packaging must be opaque and include warning labels;
packaging must close easily and be self-standing; and aversive
agent must be incorporated into the film. Industry stakeholders
have created a website, www.keepcapsfromkids.eu that is available in 25 languages.
Martin Wolf, a recognized leader in sustainability and environmental chemistry in the cleaning products industry, was the 2015
recipient of the American Cleaning Institute (ACI) Elva Walker
Spillane Distinguished Service Award, which was presented during ACI’s 2015 Annual Meeting & Industry Convention.
Wolf is the director of sustainability and authenticity at
Seventh Generation Inc. He has more than 40 years of experience in industrial and environmental chemistry.
For the past decade, Wolf has been a leader and participant in
ACCORD president Bronwyn Capanna and
CCSPA president Shannon Coombes.
ACI President Ernie Rosenberg