A DREADFUL 2013 SEASON HAD RIPPLE
EFFECTS IN 2014. BUT MARKETERS REMAIN
CONFIDENT THAT SUN CARE 2015 WILL SHINE
BRIGHTLY FOR SEVERAL REASONS.
LIKE SUNRISE AND SUNSET, the personal care industry counted on 5% growth for the sun care category ear in and year out. With consumers getting the
message that any and every tan represents sun damage and UV exposure is never a good idea, it would
seem reasonable to expect US sun care sales to top
that 5% average now and in years to come. But a funny thing happened on the way to the beach in 2014—
sun care sales weren’t so hot.
According to IRI, a Chicago-based market re-
search firm, sales of sun care products in US multi-
outlets rose less than 1% last year to $1.1 billion
“It was a tough year for a lot of us,” admitted
Stuart Strauss, CEO, Sun and Skin Care Research.
“It was rainy and cold in 2013 and that impacted
2014 due to deep discounting by retailers and
pantry-loading by consumers.”
As a result, according to Strauss, a lot of retailers
were concerned about making big investments in the
In fact, Jeff Murad, VP-new product development,
Murad Inc., called UV damage “probably the most
detrimental factor to the health and usefulness of
He noted that UV damage causes wrinkles, fine
lines and much, much more.
“One of the most common effects from UV damage is uneven skin tone and hyperpigmentation and
that’s what consumers want help with most of all—
even more than wrinkles,” according to Murad.
That’s why Murad has incorporated UV protection into all of its skin care products—not just traditional sun care formulas.
“Whether it’s our acne products or our
Resurgence line, sun protection plays a vital role
in all of our formulas,” he told Happi.
Tom Branna • Editorial Director
Coppertone Clearly Sheer