water instantly absorbs into skin for lasting hydration.
“I used to mist models’ skin with plain water as the first
step in any application, but now I don’t know how I lived
without this primer. It’s a triple threat. I use it as a super sheer
primer before makeup, as a setting spray to keep makeup in
place and as a misting spray throughout the day to refresh
skin. It’s like a spa in a bottle,” commented Smashbox global
pro lead artist Lori Taylor Davis.
“Soft, radiant, supple skin is in this spring. The‘no-makeup’
look will become even more refined with foundations containing subtle light reflection and weightless formulas. Hydrated
skin is happy skin and dewy skin has a more youthful appearance,” she added.
Bold pops of color on the
eyes are everywhere this
season. According to Ami
Shvartzman, national direc-
tor of education, Osmosis
Skin Care, Evergreen, CO,
“This is a breath of fresh air
for your traditional makeup
regimen. Spring means flowers, warmer weather and more
color in the landscape. Echo this by placing beautiful and bold
colors on the eyes.”
For example, significant at Estée Lauder this season is
“the Little Black Dress” of lashes, the new Little Black Primer.
According to the company, it triples its duties as a primer by
moonlighting as a subtle lash tint and a water-resistant topcoat.
Estée Lauder takes the simple primer two steps further by adding
a subtle black tint to the patent-pending formulation, making it
longwearing—not just from day to night, but overnight. The gen-
tly curved brush adds extra curl and lift.
Avon’s Super Extend Winged Out Mascara features Avon’s
breakthrough brush and lengthening formula said to let lash
The latest makeup creation from Wet N Wild is a volume-boosting mascara.