shades, according to L’Oréal.
Revlon PhotoReady Insta-Fix Makeup is touted as a fast
and easy stick cosmetic that works to instantly retouch skin
anytime, anywhere. With a formula featuring light filtering
technology, it finesses the face with light/medium coverage
and broad spectrum SPF 20 in nine high-resolution shades
ranging from Ivory to Rich Ginger. Revlon also recently rolled
out PhotoReady Airbrush EffectMakeup, an innovative foundation that gives skin a poreless, airbrushed look with medium
to full coverage.
Also prominent in the mass market this season is
Maybelline New York Master Prime by Face Studio—primers
available in three options said to blur imperfections and fine
lines to make skin appear flawless. The non-oily formula hydrates the skin without the heavy silicon feel, contends the
company. Selections include Blur + Smooth, Blue + Illuminate
and Blur + Redness control.
The next generation of skin primers has arrived with the
launch of Make Up For Ever’s Step 1 Skin Equalizer. According
to the company, women can create flawless skin in a flash with
10 specially designed primers that target and perfect all skin
types, tones and textures. These unique formulas balance the
full spectrum of skin concerns to create the perfect canvas.
Developed with an exclusive Equalizer Complex, the unique
formulas triple the power of your foundation for smoother,
more even, longer-lasting makeup.
These advanced primers are formulated with hyaluronic
acid to hydrate and firm, vederine to help skin appear more
even and acti tensor 3D helps to smooth the skin for longer-lasting makeup coverage, according to the company.
Back in 2000, Smashbox founder and photographer Davis
Factor developed Photo Finish Foundation Primer to help
makeup look better, last longer and blur imperfections on
shoots. Fast forward 15 years and a new icon is born: Photo
Finish Primer Water.
According to the company, it has the benefits of Smashbox’s
original primer in a super-fine mist. Passed through positive
energy fields during the production process, this enriched
HOT COLLABORATIONS OF 2015
WHAT’S A SEASON WITHOUT SOME STANDOUT COLOR
COSMETIC PARTNERSHIPS? HERE’S A LOOK AT SOME NEW
RELEASES BY WAY OF ENTERTAINMENT AND FASHION:
•The Courrèges Estée Lauder Collection
is a 13-piece limited edition line that mar-ries the floating-on-air feeling of a 1960s
Courrèges mini dress, according to the
company. the mod-inspired line of color
cosmetics varies from eyes, lips and face
•Isabel and Ruben Toledo are renowned for their award-winning
and imaginative work in design
and illustration. this collaboration
with M·A·C pairs isabel’s sensational penchant for color with
ruben’s vibrant energy in a palette of hues designed to sculpt,
paint and transform the face.
Packaging features ruben’s
•The latest project at Nars involves
fashion designer Christopher Kane. the
Christopher Kane for Nars Collection will
launch worldwide in May 2015 with a
full color collection. Created in conjunction with Christopher Kane, the limited
edition collection was previewed at the
spring/summer 2015 show in london.
•Isaac Mizrahi is an
American fashion designer
known for his timeless, bold
and vibrant designs. He
brings his passion for color
to a high-performance skin
care and cosmetics line,
true isaac Mizrahi. Mizrahi
is the first fashion designer
to offer beauty products
on QVC. Xcel Brands, inc.
signed an exclusive license with true Cosmetics,
llC for the collection.
•OPI launched six new limited-edition nail lacquers inspired by Universal Pictures and Focus
Features’ “Fifty shades of Grey” movie. the collection includes five gray nail lacquers in varying
shades and textures, along with one rich red hue.
•Timeless and courageous, the most famous
Disney princess of all inspires a limited-edition
color collection with MAC. Cinderella cosmetics range from pigments to powders and feature
baby blue packaging with a “Cinderella” logo.