HAIR STYLING MARKET
volume (Boost It), smooth (Sleek It),
curl (Curve It) and texture (TXT It).
The Fibralock Technology features
micronized styling polymers that create a workable, holding matrix that locks style strand by
strand. The products in the Boost It, Sleek It, Curve It and
TXT It collections also contain L’Oréal Paris’Arginine-K
Complex (amino acids plus protein), the transversal ingredient throughout the Advanced Haircare collection.
Products vary from hair spray to curl-taming cream to
reach all demographics.
The team at John Frieda Frizz Ease is also expanding its reach with a new range of stylers for those with
wavy locks. Frizz Ease Go Curlier Heat-Activated Spray
and Frizz Ease Unwind Curls Calming Crème are said to
transform hair to the exact level of desired curl.
According to John Frieda international creative consultant Harry Josh, “It’s a new era in curly haired styling.
Polished curls, undone waves, and big shiny ringlets are
what I’m seeing more and more editorially and on the
world’s most beautiful women. With the Frizz Ease curl
products, the John Frieda Hair Care experts have given
all women the tools they need to create beautiful curls
right at home.”
Sprays to give hair a lift are also big this season in
stores. For example, Sally Hershberger’s latest launch in
outposts such as Duane Reade and Harmon is Major
Body 3-in-1 Dry Volumizing Spray. Billed as a stylist’s
secret weapon, this cutting-edge, 3-in-1 formula builds
volume, instantly refreshes hair and gives style a light
hold, according to the company. The waterless, weight-
less and caffeine-infused formula makes this product
the first of its kind. Better than a dry shampoo, Major
Body’s revolutionary formula allows you to control the
fullness of your hair with the touch of your fingertips,
for a flexible hold and style that truly lasts, said the
Additionally, this month, Umberto Beverly Hills,
sold at Target, will launch Dry Texture Spray, the latest addition to the comprehensive line of salon-quality
products. According to the company, this styling spray
is ideal for all hair types, as it holds and finishes any
style with flexibility without weighing hair down. The
Dry Texture Spray keeps pieces separated, creates
Sleek It Iron Straight
©2014 Air Products and Chemicals, Inc.
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Expect amazing new things
from high-water formulations.
Despite everything you’ve been led to believe, high
performance and a smooth sensory feel are possible
in a high-water phase formulation. The secret is
using Air Products’ hydrophilic active complexes and
Deposilk® Q1 polymer. For performance data and guide
formulations, visit our website or call 800-345-3148
(U.S. only) or 610-481-6799. And see how an amazing
new generation of lower-cost skin-care products is
about to take flight.