Dove Men+Care’s Elements Treehouse Is Built with Key Ingredients
• Forget those man caves. Dove Men+Care has built a serious hideout in Chattanooga, TN. The Unilever men’s grooming
brand has opened the Dove Men+Care Elements Treehouse, a destination inspired by its new Elements product line. The 360-square-
foot lofted space, which combines rustic charm with modern amenities and comfortably sleeps a family of four, was designed by Pete
Nelson, world-renowned treehouse architect, author and TV host.
The Dove Men+Care Elements Treehouse brings the nature-inspired ingredients from the Elements range—such as sage, charcoal, clay
and sandalwood—to life through a unique architecture and design story. The space features a premium bathroom with a glass-enclosed tree,
as well as huge skylights and windows. The interior and exterior green living plant walls are filled with sage, an ingredient that inspired the
Dove Men+Care Elements Minerals + Sage variant. Further, Shou Sugi Ban, an ancient Japanese technique that preserves wood by charring
it with fire, was applied to the interior and exterior treehouse wood panels to evoke charcoal, another key ingredient.
Dove Men+Care partnered
with interior designer Will Taylor,
founder of home blog Bright
Bazaar, who channeled more nature-inspired Elements ingredients
throughout the interior, including
accents such as sage bedding, mineral coasters, clay sinks, charcoal
wall art, sandalwood scent diffusers and more.
Select influencers and winners
from a consumer contest will have
the opportunity to experience the
Dove Men+Care Elements Treehouse
throughout the summer.•
EARTH FRIENDLY PRODUCTS
CELEBRATES 50TH ANNIVERSARY
• Local and state representatives celebrated Earth Day with Earth Friendly Products’ as the sustainable cleaning products
company hosted a farm-to-table luncheon to mark its 50th anniversary. The event was held at the company’s 80,000-square-foot,
carbon-neutral facility in Lacey, WA, and was hosted by Kelly Vlahakis-Hanks, president and CEO of Earth Friendly Products.
As part of the celebration, Earth Friendly Products presented Friends of Costco with a check for $100,000 in support of Seattle
Andy Ryder, mayor of Lacey, presented a proclamation thanking Earth Friendly
Products for choosing Lacey as one of its four US manufacturing facilities, for cre-
ating green jobs for the denizens of Lacey and doing it all with a carbon neutral
footprint. He added: this company“lives up to its name of being earth friendly and
should be applauded for the work they do.”
During the event, Vlahakis-Hanks spoke about her love of the environment
and gave heartfelt praise to her employees and regional partners—the Hands-on
Children Museum, the Boys and Girls Club and Harlequin Productions. She also
expressed gratitude for Washington’s support of her firm.
In addition, she shared the story of her father, Van Vlahakis, a Greek immigrant who came to the US with $22 in his pocket. “My father was an eco-pioneer who founded this company at the dawn of the
environmental movement. He said that success is doing the right thing that vision guides us to continue to break barriers in green
science,” she said. “I vow to protect people, pets and the planet and finally: the small choices you make—even the smallest—can be
big consequences for your health and that of the planet.”