one of the best leave-in conditioners, stylers, multi-purpose
products on the market. I use it every day and on just about
every client.
What’s Next: For the guys, the looks trending now will carry
over to next year. I love the faded, shorter sides with the disconnection toward the top. They are versatile, clean and look
great on any age.
For women, texture will continue to be strong. We will
continue to leave long straight hair behind and move toward
looks that have a ton of movement—from layers that are either
cut into the hair or styled in with tools like irons and dryers.
Growing up in the ’80s, I secretly never have waivered from
being in love with a great shag.
Hair color will remain undone with bolder contrasts.
Fashion colors will continue to gain in popularity.
A long time ago, someone said that fashion and looks are
usually a reflection of the current mood of the generations. I
do believe there’s some truth to this. When we feel a threat
to our freedoms and an uncertainty in the air, the need for
self-expression in hair and fashion becomes stronger and reinforces the mood of the styles. In most of the looks, we challenge the norm, go bold and make a stand for our ability to go
against anything that is expected.
Help Wanted: Over my 30 years in the industry, I have learned
that no hair care company is perfect. However, the brands that
I do business with try to make available every resource, to
educate the hairstylist and the client. Making the stylists and
clients part of an experience, like an in-store event, creates a
better environment in which to show the benefits of any product. With that being said, I guess my answer would be continued support is key to any successful partnership between the
stylist and the manufacturer.
Karen Gordon
Salon Owner/Colorist
J. Gordon Designs
Chicago, IL
www.jgordondesigns.com
The Look: We are experiencing a
lot of requests for“Unicorn Colors,”
a blended array of soft pinks, purples, blues and other hues. What’s
surprising is it’s not just for young
people anymore. Some people are
more daring and do a lot. Some play it a little safer and do a
little. We are getting requests from people of all ages. I think
people just want to have fun with their hair and change it on
a whim like they change accessories.
Get It: We achieve this look in many ways, but typically we
do some type of decolorizing first with a toner second. The
placement of the color is very important. It’s the difference
between tasteful and garish.
Must-Have: We use Artego for decolorizing and Pravana for
toning.
What’s Next: We will continue to see lot of creative colors
now that people have experienced more dramatic colors
and are less afraid of the outcome or maintenance. I think
blondes will be blonder. Reds will be more vivid. Dark colors
will have a glow of blue or mahogany. We will see strong colors on strong, statement haircuts.
Help Wanted: I would like to see more online tutorials of
current trends by leading guest artists. And speed them up! I
don’t have time to sit through some of the repetitive parts of
a color applications. I get it!!! Use time lapse, please.
Shannon King
Creative Design Lead, Keune
North America
Hair & Co BKLYN,
Owner/Education Director
Brooklyn, NY
www.Hairandcobklyn.com
The Look: Right now, there is a
huge movement of pastels and vivid
colors with loose, long layered curls
and waves that are becoming very
mainstream.
Get It: These are normally achieved with a double process.
First, I decolorize the hair to a level 10, treat with protein
and moisture, and then tone and glaze to the desired shade.
Keune’s Magic Bleach and the New Dawn collection are fabulous for this. The new Silver Lilac in Keune Semi Color is
a straight up knockout! Long square shattered layers with a
razor create just the right amount of movement and texture.
Then, I finish using a round brush to create bends and/or a
1-inch or 1 ½-inch iron to wrap the hair around for a soft
curl.
Must-Have: I love the versatility, creativity and expressive
spirit of Keune Blend. This line is synergistic and has a vitamin complex that allows for fearless mixing, cocktailing and
mashups. I feel like I can create any attitude the client wants
out of his or her look. For Spring/Summer I really like Keune
Blend Refresh Spray and Keune Blend Volume Powder.
What’s Next: There is a really strong movement to some of
the ’90s shapes that were strong then, and will be strong
again. The first is a longer, beefed up shag with body, and the
second is a hard-edged bowl cut with geometry and femininity. I believe the vibrant colors will show up in strong copper
tones and greens of many shades with soft silvers and grey
hues for pastels will stay around. Curls will continue to gain
strength in many lengths and forms.
Help Wanted: Ask first and then listen. As a salon owner,
hairdresser, trainer and educator/artistic director I hear, see
and feel the true needs and wants of hairdressers all over the
