First Last • Title
• happi happi.com June 2017
Tom Branna • Editorial Director
When consumers want a professional-looking cut, color and style, they go to a hair salon. We asked some
experts what’s on-trend, what’s to come, what they can’t do without and what the industry can do better.
SALON PROFESSIONALS know what works and what they want. They’re at the forefront of change and help create the trends. No wonder, then, that despite some topsy-turvy times in
the professional hair care industry, the sector has proved resilient.
Cyrus Bulsara, Professional Consultants & Resources LLC,
Plano, TX, puts total 2016 salon hair care sales at $3.3 billion
(manufacturers dollars). That’s a 3% gain over 2015 mainly due
to the growth of hair color.
“Hair color is the largest hair care category and is growing at
an average rate of about 4%,” explained Bulsara.“Hair color con-
tinues to grow during a good or bad economy.”
He noted that hair color remains a solid anchor service at all
salons and attracts clients for other services like cutting, styling,
keratin/straightening and perming.
“Better artistic salons and rental suites must possess high
quality coloring skills and ability to deliver the latest hair color
techniques,” he added.
Better salons do better, too; especially as the US economy
Keune Vital Nutrition is the newest line
from Keune, one of the fast-growing
new players in the salon space.
2016 HAIRCARE PRODUCT
CATEGORY SALES GROWTH
The professional hair care category is resilient. No matter what the economy is
doing, consumers are willing to spend more to look their best. Even in the worst of
times, women go to salons—just not as often as they’d like, say experts. Sales are in
millions of dollars. Source: Professional Consultants & Resources, LLC, Plano, TX.
Category 2015 Sales 2016 Sales Increase
Shampoos 455 463 1.8
Conditioners 340 349 2.6
Hair Color 845 877 3. 8
Ethnic Products 298 287 - 3. 7
Perms / Straightening
(Restructuring Products) 290 295 1.7
Hair Sprays 245 254 3. 7
Hair Styling 320 336 5.0
Specialty Products 415 443 6. 7
Total Hair Care 3208 3304 3.0