• Gillette says it has started to receive orders through the
company’s all-new online direct-to-consumer service, Gillette
On Demand, that offers the traditional subscription-only option
and an additional flexible on-demand purchase option that it
is calling “an industry-first re-order process that is as simple as
sending a one-word text message.”
The creation of this new service and its features is fueled by
the understanding that accessibility, shopping experience, and
value are every bit as important to men as quality and product
innovation, said Gillette, which is part of P&G.
According to Gillette, a 2015 Nielsen Homescan study found
that 41% of guys who decided to leave traditional shave clubs
said they were getting more blades than they needed. But the
men’s grooming brand contends that Gillette On Demand is the
industry’s first as-needed ordering option.
“Ordering blades has never been easier than we’re making
it today,” said Mark Jeffreys, brand director, Gillette.“Gillette On
Demand’s as-needed ordering capabilities and its convenient
subscription options give guys smart choices, not trade-offs.
This new service puts them in control without having to choose
between convenience and flexibility, or between great quality
The service will include a range of razor options at different
• OTC first aid brand Curad has rolled out gauze and pads
that feature Arm & Hammer baking soda. According to
Martie Moore, chief nursing officer, Curad, and advisor to
the American Nurses Foundation of the American Nurses
Association, baking soda is“naturally known to soothe minor
irritations, and is an option to consider to neutralize and re-
lieve stings, and provide relief.”
The Curad SoothePlus line debuted at Meijer and will be
available at Kroger, Rite Aid, H-E-B and Publix stores this spring.
The license agreement was brokered by Brandgenuity.
• For the sixth year in a row, L’Oréal USA is giving female
entrepreneurs the chance to grow and scale their businesses
through the Women in Digital NEXT Generation Awards. The
program offers women business owners the chance to gain no-toriety, mentorship, expand their networks, connect with venture
capitalists and partner on a pilot with one of more than 30 iconic
L’Oréal brands. Female entrepreneurs can apply at www.loreal-womenindigital.com through June 17.
Three finalists will have the opportunity to present at L’Oréal’s
Inspiration Day in September to more than 500 marketing executives across the company’s portfolio of brands. The grand prize
winner will earn the chance to collaborate with a L’Oréal USA
brand to pilot their technology. Additionally, finalists will visit the
L’Oréal USA headquarters in New York City, where they will meet
with top executives and a professional coach to discuss how to
build their businesses.
The Women in Digital program is also launching an alumni
group where past winners, finalists and advisory board members
can stay in touch and network, both online and in person.
Previous winners of the NEXT Generation Awards include
Kathryn Minshew, founder and CEO of The Muse; Bettina Hein,
founder and CEO of Pixability; and Rachel Tipograph, founder
and CEO of MikMak.
• Olympic gold medalist and the youngest Dancing with the
Stars champion in history Laurie Hernandez and her mom,
Wanda, are partnering with Febreze to introduce a fresh twist
to the “I Love You, But Sometimes You Stink” campaign that
GILLETTE TO CONSUMERS ‘TEXT
US WHEN YOU NEED BLADES’
Laurie Hernandez and her mom are promoting Febreze