Becky Werkema
Stylist and Educator
Design 1 Salon Spa
Grand Rapids, MI
www.design1.com
The Look: The most popular cuts are no longer coming from the red carpet. Today,
popular requests are coming straight from social media threads such as Instagram
and Pinterest! That being said, images and looks flood the internet from the late ’90s
all the way to current day-to-day, hour-by-hour posts. What is trending for summer
2016 are simple organic looks that range from short pixies and fades to long luscious
waves that can be worn with natural texture and minimum effort.
Favorite: Oh where to start!? My number one product is Redken’s Pillow Proof Primer Cream. It’s a must!
It polishes hair, speeds up blow-dry time and protects hair from the heat of my blow dryer and hot tools!
Everyone needs a heat protector! Your hair is like your skin but with no nerves, so just because you can’t feel
the heat doesn’t mean you’re not burning yourself. Think about it... You would never pull cookies out of the
oven without oven mitts on! The oven and blow dryer produce the same amount of heat.
Recommends: Next to a heat protector, my number one recommendation is a professional shampoo and
conditioner! People sometimes forget how much science goes into hairdressing. The pH of your hair is the number one thing to consider when it comes to healthy shiny and beautiful hair. If you’re not using a quality shampoo in the shower, all damage is starting at
home in the shower because water throws off hair’s pH. My favorite hair care line is Pureology. I use Strength Cure to keep my color
vibrant and ends strong and healthy.
“The hair industry is booming! Keep your eyes on Redken and Pureology. The technology is advancing and we are
digging deeper to make sure our consumers have the options to take care of all their hair needs.”—Becky Werkema
Andrea Allemand
Area Coach
Sport Clips
Summercille, SC
www.SportClips.com
The Look: The men’s cut of the moment is the new, reborn 1920s style. It’s a low
fade with a bold blend into length on top. It’s often seen with an added hard part
to modernize this style. We have seen this 1920s-inspired design get more creative.
Clients are asking for this haircut.;
Favorites: For male;clients, I can’t live without Paul Mitchell Tea Tree Hair and Body
Moisturizer. This product is a“do-it-all product.” I love layering this product with
anything. Paul Mitchell Tea Tree Hair and Body Moisturizer is a;perfect base to;condition;the hair before;re-
ceiving the next layer of product to support the desired look. It’s great for our clients’ skin, too. Hands down,
this is a must have!;
Recommends: Paul Mitchell Tea Tree Special Shampoo and Conditioner. You wouldn’t create a masterpiece
with a dirty;canvas. Having a clean canvas is key when creating a work of art. Our clients’hair can’t be a
reflection of their true selves if they don’t have a hair care;regimen in the shower.;;
“The hair care industry could do better when it comes to educating our clients about products. We have so many great
products, and we don’t really take the time we should to share them with our clients.”—Andrea Allemand
