brand communications platform, including integrated advertising
campaigns to drive new lead generation. Prior to Blink Fitness,
Waetzig served in leadership marketing and branding roles for
The Walt Disney Company, Starwood Hotels and Resorts, and
Marriott International. He began his career with P&G’s Beauty
Care Division, developing brand strategies and new product
launches for Cover Girl and Max Factor cosmetics.
•The Alliance for Consumer Education
(ACE): welcomed Brandon Karkovice as
the program development manager. He will
assist ACE executive director Sara Stickler in
rolling out all Stop Germs, Inhalant Abuse
Prevention and other consumer-facing programs. Karkovice will expand ACE’s online
and social media presence and its community level programs.
•The American Academy of Dermatology: named Mark G.
Lebwohl, MD, as its president. He will hold the office one year.
Lebwohl, who has been practicing dermatology since 1983, transformed Mount Sinai’s Dermatology Department from a faculty of
two to one of the largest in the US.
• Q Laboratories, Inc.: welcomed Matthew Lemp as chemistry
laboratory group leader.
Lemp will be responsible for sample flow through in the chemistry lab and will also have a role in analyst training and scheduling, new client development and expanding lab capabilities.
• Active Concepts LLC: appointed two members of its marketing team to management positions.
Kathleen Norris will be assuming the role of marketing
manager-North America. Norris will help develop and lead the
implementation of marketing strategies to support this territory
as well as coordinate marketing and sales promotions. She will
be traveling with and advising the North American sales team
Norris started with Active Concepts in 2011 on the technical
marketing team, and directed the marketing initiatives for Active
Julie Cava will be assuming the role of marketing manager-Asia. She will help develop and lead the implementation of marketing strategies to support the Asia/Pacific region, coordinate
marketing and sales promotions and place an emphasis on foreign regulations. Cava, who has relocated to Osaka, started with
Active Concepts in 2012. •