uneven skin tone. Meanwhile, in Russia, smooth skin is preferred
and dry skin is rejected; while in Brazil, the emphasis is on hydrated skin that minimizes the signs of aging.
Regardless of their nationality, consumers around the world
are worried about skin damage caused by sun exposure. But, too
often, they forget about scalp protection, which may offer opportunities for formulators.
Top UV Protection
DSM’s Scalp & Care is an innovative concept
that offers young males a hair styling solution that also protects their scalp from sun
damage. The combination of Parsol UV filters with the support of Amphisol, Tilamar,
Valvance and skin care actives enabled DSM
formulators to create a light emulsion. It
boasts an SPF 30 formulation, enabling users to make UV protection a simple part of
the daily hair style and care routine. The
formulation, which comes in a tube with an
applicator, delivers the right quantity directly
to the dedicated area without compromising
the hairstyle and leaves a dry touch after-feel.
According to DSM research, 61% of
younger males are interested in a hair care
solution that provides scalp protection and
hair styling. At the same time, with skin care
trends influencing hair care innovation, there
is room for styling ranges that claim to care
A strong consumer desire for more diverse styling products was also the driver
behind the research and development that
went into Tilamar Fix A140. The material’s
versatility enables formulators to create different styling products, including aerosols,
sprays, clear waxes and mousses, with a single polymer.
At In-Cosmetics, DSM demonstrated its
“What’s your hair mood today?” interactive
toolkit that displays nine different styling
product formulations using this polymer, together with hairdresser tutorials and formulation tips.
“Our portfolio is wide and deep with vi-
tamins, polymers and UV absorbers,” noted
Frédéric Boned, senior director global mar-
keting and innovation, DSM. “We’ve im-
proved our position, are leaner and have
capabilities across the personal care category.”
Now, DSM is tapping into its nutrition
portfolio to develop new peptides for skin
care. The company recently conducted an in-depth, qualitative
consumer research in Beijing and Wuhan. Study results con-
firmed that enlarged pores, uneven skin texture and wrinkle
appearance are the major aging concerns of Chinese women.
But after just one month, a formulation containing 2.5% of
Syn-Coll peptide outperformed a market benchmark in reduc-
ing the appearance of lines and wrinkles. Syn-Coll refined pore