SCENES FROM SALONS
INDUSTRY EXPERTS EXPLAIN WHAT WORKS, WHAT DOESN’T AND WHAT THEY’D
LIKE TO SEE IN THE NEXT GENERATION OF PROFESSIONAL HAIR CARE PRODUCTS.
IS IT FASHION, forensics or a bit of both? You can learn a lot by working on somebody’s hair—and it’s not just gossip about who’s sleeping with whom or who did what to whom on
“The Real Housewives of Atlanta.” Just ask Cathie Politis
Fennell, co-founder of Salon Greco in Duluth, GA.
“Grab a hair, split it and scientists can see everything
that has happened to your body,” she asserted. “Genetics
is the No. 1 reason why hair is healthy or unhealthy, but
lifestyle is the No. 2 reason.”
Fennell and professionals just like her can tell when a
client becomes a vegan, is battling a severe illness or tak-
ing drugs. In all of these cases, hair integrity deteriorates
and elasticity diminishes.
Fennell ought to know; she’s been styling hair for 30
years and during that time, the customers’ needs have
changed, she told Happi.
“Clients today are more educated on products and
services than ever before,” said Fennell. “They have
access to unlimited information on products and can
research any topic they want.”
To stay ahead of their customers, salon own-
ers, stylists and aestheticians have to be on top of
their game if they want to thrive in this industry,
Clients’ concerns have also shifted. Years ago,
Fennell recalled, a customer would ask for the
color, cut or style of a particular celebrity; but to-
day, people are more concerned with the health
of their own hair.
“Now, clients ask for customized, unique cuts,
colors and style—one that would look great on
them,” she explained. “Fashion still plays an im-
portant role, but the No. 1 priority is on healthy
scalp and hair, just as it is on healthy radiant skin
And yet, today, there’s more ways than ever
to damage hair and some clients, teens especially,
are more than willing to give them all a try—hot
Tom Branna • Editorial Director
Forget looking like a Hollywood
star, most salon clients just
want healthy hair.