DISHING IT OUT
Sniff This Dish
Another way dish care companies have made this household chore more bearable is through scent.
“Our fragrance director has quite the nose for
crafting new scent experiences that are unique to
the market and to our already diverse portfolio,
pushing the envelope while still being on-trend,”
Method’s top-selling scents are Clementine
and Lemon Mint, and its newest fragrance ad-
dition is Lime & Sea Salt, a limited edition fra-
grance that was so well received, it has been
added to the permanent collection.
“The new fragrance will transport you to
your favorite beach with a drink in hand, a little
mental vacation of sorts to help make an every-
day chore a bit more enjoyable,” noted Deming.
“We like to think of it as a spring break for your
And while it may seem to take a lighter ap-
proach to dish detergent with fun forms like
spray foams and unique scents, Method is quick
to boast its formulation prowess.
“At Method, we are constantly working to
improve our products and looking ahead to
offer the latest and greatest in green technol-
ogy,” said Deming. “We were one of the first
brands to launch an autodish product without
phosphates in 2008 and since then, regulations have come out
to remove phosphates from autodish products. Because we are
constantly looking ahead and reformulating as green technolo-
gies come out, we are usually ahead of the game when it comes
But other brands—from upscale to value—appear to be keep-
ing pace on the fragrance front.
“Scent is an important part of the cleaning experience,” said
Wang of P&G, which offers exotic location-inspired scents such
as New Zealand Spring and Caribbean Breeze as part of its Dawn
Ultra Escapes editions.
At Colgate, consumers can find Palmolive Scent Essentials in
Lotus Blossom & Lavender (a best in show according to Better
Homes & Garden) as well as Ocean Surf & Beachy Breeze.
Caldrea offers Ginger Pomelo and Rosewater Driftwood while
value brand Ajax touts grapefruit and lime variants.
Earth Friendly Products—which offers Ecos Bottle & Dish
Wash, Duo Dish and Wave automatic dishwasher pods and gels—
has a scent stable that includes almond to grapefruit to lavender
to pear. The Garden Grove, CA-based company made headlines
earlier this year when it announced a pay increase, effective on
Earth Day, that bumped the minimum wage it pays all employees
to $17 per hour. The increase impacts approximately 44% of the
firm’s 300 employees who work across its five facilities in the US.
According to Kelly Vlahakis-Hanks, daughter
of the founder and executive VP, the $17 per hour
minimum wage proves that a company can be“good
stewards of the environment, treat its employ-
ees with dignity and be strong, stable and
Grab Green, a start-up cleaning brand
with an eco-slant, considers scent a big part
of the big picture, too. The brand offers bio-
degradable and phosphate-free liquid dish
soap in Red Pear with Magnolia, Tangerine
with Magnolia, Thyme with Fig Leaf and
Fragrance Free variants and touts a similar
scent array in its automatic dish detergent
With washing dishes vital to running a
household, appliance engineers are doing
their part to make the task easier through
“smart” machines. Miele, for example, has a
line of dishwashers without exterior handles
that open when users knock twice on the
front, and Whirlpool’s Tall Tub dishwasher
with 6th Sense Live technology can be activated
by homeowners even when they are away from
But as much as technology has entered the
space on the machine side, hand washing will remain a more
intimate endeavor than other household tasks, according to Grab
Green co-founder and president Patricia Spencer.
“Dish care is a part of our everyday lives,” she said.“We use it
several times a day, it’s a personal experience.”•
Earth Friendly Products has offerings
that are mindful of earth and child.
• Best known for its iconic steel wool soap pads that have helped
generations of homeowners battle grease and burnt-on food residue from pots and pans, 11 Brillo products have earned the Good
Housekeeping Seal from the Good Housekeeping Research Institute
“Achieving Good Housekeeping Seal status further cements Brillo
at the top of a very crowded cleaning industry,” said John Armaly,
president and CEO of Armaly Brands. “Now backed by the Good
Housekeeping Seal, consumers are able to make a more informed
decision when looking for a reliable and effective cleaning product
that stands the test of time, and we could not be happier.”
Having earned the Good Housekeeping Seal, the Brillo prod-
ucts are now under a special limited warranty supported by Good
Housekeeping, according to Armaly, which acquired the venerable
brand in 2010.
BRiLLO EARNS GOOD