and an enhanced experience to accompany their purchases.”
The Rouge Bunny brand was born of the desire to bring opu-
lence and beauty to those who yearn for the uncommon and the
exquisite, according to company founder Nadin Eule-Mau.
“Like the purveyors of curiosities from days long gone, every
item is intended to unfold like the opening of a box of memories;
each detail reveals a pageant of small delights,” she told HAPPI.
The idea is to remind women of an era when love letters were
the norm, not the exception.
“From the sleek feel of the carefully selected compacts, to the
intoxicating scent of our fragrances, each product contains the
enjoyment of a gift every time it is revisited,” said Eule-Mau.
Luxury and dual benefits are apparent on cosmetics counters,
according to Marks-McGee, who provided several examples.
Hourglass N° 28 Lip Treatment Oil is packaged in a luxurious
and sophisticated chocolate brown applicator with a 24kt gold-plated, anti-bacterial palladium tip to dispense product and creates a soothing effect on the lips.
“The package looks expensive and reinforces the chic and
cutting edge brand,” she said.
Higgins noted that recent advances in mascara brushes and
applicators are providing a lift to lashes and category
sales, while new foundation compacts feature interesting designs that are capturing women’s attention.
“There is just so much going on in color,” noted
Higgins. “It’s all about
fashion and there is that emotional cord that tugs at women. The
beauty industry is magical.”
Some of that magic is evident in Maybelline’s Eye Studio
Master Duo 2-in-1 Glossy Liquid Liner that offers a 2-in-1 dual
tip applicator that can create either thin and precise or bold and