According to Organic Monitor, sales
of natural and organic body care products in Europe are strong and account
for about half the $3.2 billion natural
and organic beauty products market.
Germany is the largest market for natural and organic body care products,
which make up about 6% of the all body
care products sold. After Germany, the
next largest markets are in France, Italy
and the UK. Leading brands include
Weleda, Neal’s Yard Remedies, Dr.
Hauschka and Alverde.
Not included in Organic Monitor’s
figures are the mainstream brands refor-
mulating to become more natural. For
example, leading German brand Nivea
has added natural ingredients gingko
extract and shea butter to its Nivea
Body Irresistibly Smooth variant, while
Unilever’s Vaseline Essential Moisture
Body Lotions include natural extracts of
oat, aloe vera and cocoa.