28. JOHN PAUL
BEVERLY HILLS, CA
SALES: $450 MILLION
Sales: $450 million.
Key Personnel: John Paul DeJoria, co-founder
and chairman; Michaeline DeJoria, vice chairman;
Angus Mitchell, co-owner and artistic director.
Major Products: Professional hair care products. Brands include Paul Mitchell, Mitch Tea
Tree, Awapuhi Wild Ginger
New Products: Neon and On the Horizon
(limited edition styling tools and products).
Comments: John Paul Mitchell Systems is the
largest, privately-held professional hair care
company in the US. In fact, it trails only L’Oréal
and P&G in the category. New products have
fueled growth at JPMS, and one of the newest launches is Neon. The line is geared toward
teens with six products ranging in price from
$9.99 to $11.99. That younger demographic is
a major reason why JPMS made the decision
to sell Neon online. Products include Sugar
Confection spray, Sugar Twist tousle spray,
Sugar Spray texture boost, Sugar Cleanse
shampoo and Sugar Rinse conditioner.
ST. LOUIS, MO
SALES: $425 MILLION
Sales: $425 million
Key Personnel: David Hatfield, CEO, president
and chairman of the board; David S.VerNooy,VP
global operations and RDE; Sandy J. Sheldon,
CFO; Tony Bender, chief information officer and
VP global business services; Elizabeth Dreyer,
VP, controller and chief accounting officer; John
Hill VP, human resources; Colin Hutchinson,
chief operating officer; Manish Shanbhag, chief
legal officer; Peter J. Conrad, chief administrative officer.
Major Products: Sun care, skin care and
shave products sold under brand names that
include Banana Boat, Hawaiian Tropic,
Schick, Wilkinson Sword, Edge, Skintimate,
Personna, Playtex, Wet Ones.
New Products: Hawaiian Tropic—Silk
Hydration Weightless Face, Silk Hydration
Weightless C-Spray and Island Sport
SPF 50 sun care products; Banana Boat—
Dry Balance Sunscreen Lotion and Clear
UltraMist, and Kids Sport Sunscreen Lotion
and Lotion Spray with PowerStay technology; Schick—Hydro Connect; Bulldog skin
Comments: Between Dollar Shave and
Gillette, there has been plenty of activity in
the razor marketplace, and even Edgewell’s
Schick brand is upping its game with a
new direct-to-consumer website. Unveiled
in May, SchickHydro.com allows users to
sign up for a plan or place one time orders.
This is also carries the exclusive new Schick
Hydro Connect, a line of blades designed to
fit its competitor’s products, namely Gillette’s
Fusion and Mach3 handles.
In Edgewell’s most recent fiscal year, net
sales decreased 2.4%. Organic net sales increased 1.4%, and excluding the estimated
impact of international go-to-market changes, full year underlying net sales would have
increased by 2.8%, the firm said.
Taking a closer look into the Edgewell’s
core product areas during the year, wet shave
(men’s systems, women’s systems, dispos-
ables, shave preps) net sales rose 9.25%. North
America drove the majority of the increase,
due in large part to the high level of promo-
tional spend in the prior year quarter related
to coupons and trade spending. International
growth was driven by Hydro sales in Asia and
Women’s systems performance in EMEA.
Sun and skin care (which also includes wipes
and gloves), net sales rose 17.9%. Excluding
the impact of currency movements, organic
net sales increased 18.2%, driven by growth
of Banana Boat and Hawaiian
Tropic in both North America
and international. Growth was
driven by higher volumes due
to category growth versus a year
ago, according to the company.
In fiscal 2Q 2017, Edgewell’s
net sales were $611 million,
New Hawaiian Tropic Island Sport
for Summer 2017