reports. The direct sales company has about two
million distributors. At the company’s Young Living
Farms north of Yuba State Park in Utah, Young
Living encourages consumers to get in touch with
the three elements that create balance in human
life—Mother Earth, plants and animals, according
to the company founder.
“I didn’t want a plastic cement pavement fa-
cility,” noted Young. “I wanted moms and dads to
come and really touch the plants and feel the dirt
and embody the whole experience farm.”
It’s all part of Young Living’s“seed to seal” pro-
cess that is said to ensure that all products are gen-
uine, free of synthetic chemicals and pure.
Farm life may be great, but it’s not enough to keep Essential Living
from breaking ground for new headquarters in Lehi, UT. The 263,000
square-foot building on more than 27 acres was designed to complement Young Living’s philosophy of living harmoniously with nature,
according to the company. The flowing, organic design enhances a
sense of community, connectivity, and communication, with a focus
on green initiatives throughout the indoor and outdoor designs. The
five-story building offers work space for nearly 1,000 employees and
includes more than three acres of demonstration gardens.
In May, Young Living Essential Oils acquired Life Matters, a direct
seller of wellness products. A purchase price for the all-cash deal was
SALES: $541 MILLION
Sales: $541 million.
Key Personnel: Kay Napier Zanotti, chief executive officer; Gretchen
Price, chief financial and administrative officer; Michael D’Arminio,
chief creative officer; Ashley Good, chief sales officer; Guy Their, chief
information officer; Glenn Klanges, chief operations officer; Peter
Matravers, PhD, chief scientific officer; Bernadette Chala, chief legal
officer, general counsel; Joe Wojcik, senior vice president, international; Stian Mørck, managing director; Gregory Colbert, senior vice
president, finance and business intelligence.
Major Products: Skin care, makeup, hair care and nutrition.
Brands include RE9 Advanced, Arbonne Cosmetics, FC5, Clear
Advantage, Before Sun, SeaSource Detox Spa, Arbonne Intelligence,
Arbonne Essentials, Arbonne Evolution, PureVibrance and Arbonne
New Products: RE9 Advanced Restorative Line, Arbonne Intelligence
Genius Ultra Anti-Aging Set, and Renew & Rescue Detox Line.
Comments: For nearly 40 years, Arbonne has been promoting the
24. NERIUM INTERNATIONAL
benefits of botanical-based personal care products. However, not
everybody is happy. Last month, Arbonne issued a statement ve-
hemently denying claims made in a class action lawsuit filed by two
former independent consultants against Arbonne in the Superior
Court of Orange County, California. The plaintiffs, Cynthia Dagnall
and Michael Dagnall of Texas, alleged that its business model is a
pyramid scheme. Arbonne said it will vigorously defend itself against
SALES: $526 MILLION
Sales: $526 million (estimated)
Key Personnel: Jeff Olson, founder and chief executive officer;
Deborah K. Heisz, president and chief operating officer; Amber
Olson Rourke, chief marketing officer; Rene Olson, chief leadership officer; Sharon Ellis, chief financial officer; Mark and
Tammy Smith, chief field officers; Roy Truett, president, global
sales and marketing; Clare Holbrook, senior vice president,
global business development; Doug Allen, vice president, international operations; Christopher Axberg, vice president,
global digital marketing; Pilar Duque, vice president, scientific
and regulatory affairs; Patricia Finn-Martillo, vice president,
marketing; Eric Haynes, general counsel; Rick Arnold, general
manager, Australia & New Zealand; Rafael Avendano, general
manager, Mexico; Eris Ching, general manager, Hong Kong; BJ
Choi, general manager, South Korea; Adriana Samiento, general manager, Columbia.
Major Products: Anti-aging skin care products.
New Products: Youth Factor Complete Vitality Complex and
Superfood & Antioxidant Boost; Eye-V Moisture Boost hydro-gel patches.
Comments: Six-year-old Nerium International is another direct
sales company that is expanding at a rapid rate. During the past
year, the company has established businesses in Hong Kong and
Australia and Colombia, where, according to company executives,
it passed $1 million in sales during its first month of operation.
Just last month the company announced that it had cracked
the Direct Selling Association’s Top 20 companies list for the second year in a row.
“Since we opened our door for business just shy of six years
ago, we have focused on providing first-of-kind, science-based
skin care and wellness products and groundbreaking business
opportunities,” said Nerium International president Deborah
K. Heisz. “It is an honor to be recognized among many long-established companies in our industry for the second consecutive year, and it reminds us to continue to stay committed to our
mission of‘making people better,’and our loving, caring, sharing
Room freshener Thieves Spray is big at Young Living.