Parsons household cleaners. Armaly, which already owned Brillo, said
it will invest in marketing and expand distribution for the three brands.
For the first quarter of 2017, sales rose 3.3% to more than $877 million. US sales were helped by higher sales of A&H liquid and unit dose
laundry detergents, Batiste dry shampoo and A&H baking soda. Batiste
helped international sales increase 12.3% to more than $143 million.
SALES: $2.6 BILLION
Sales: $2.6 billion for household and institutional cleaners and personal care products.
Corporate sales: $5.8 billion.
Key Personnel: Benno Dorer, chairman and chief executive officer;
James Foster, executive vice president, product supply, enterprise
performance and IT; Stephen M. Robb, executive vice president and
chief financial officer; Laura Stein executive vice president and general
counsel; Dawn Willoughby, executive vice president and chief operating officer; Bill Bailey, senior vice president, corporate business development; Jon Balousek, senior vice president and general manager,
specialty division; Michael Costello, senior vice president, international division; Denise A. Garner, senior vice president and chief innovation officer; Matt Laszlo, senior vice president and chief
customer officer; Kirsten Marriner, senior vice president and
chief people officer; Linda Rendle, senior vice president and
general manager, cleaning division; Eric Reynolds, senior
vice president and chief marketing officer; Manjit Singh, senior vice president and chief information officer.
Major Products: Household—Clorox, Formula 409, Liquid-Plumr, Pine Sol and Green Works cleaning products; Personal
care—Burt’s Bees, Renew Life digestive health.
New Products: Clorox Professional—Clorox Total 360 System, Clorox
Odor Defense Spray, Clorox Healthcare Fuzion Cleaner Disinfectant;
Burt’s Bees BB Cream and All-Natural lipsticks.
Comments: Corporate sales rose 2% last year, expanded gross mar-
gin to 150 basis points to 45.1% and boosted productivity via $109
million in cost savings. How did Clorox do it? The company credits its
2020 Strategy, which has four points:
• Engage our people as business owners;
• Increase brand investment behind superior value and more 3D
innovation; i.e., at the moments of consumer choice—desire, decide
• Grow into profitable new categories and channels; and
• Fuel growth by reducing waste in our work, products and supply
It’s all part of the company’s long-term aspirations to grow customer sales 3-5% a year, expand EBIT margin 25-50 basis points a
year, and deliver free cash flow as a percentage of sales 10-12% a year.
Clorox executives say their portfolio is evolving toward health and
wellness, via healthy food and water products, efficacious skin care
and digestive aids, and of course, cleaning and disinfecting products.
In fiscal 2016, cleaning sales rose 5% to more than $1.9 billion,
while the household and lifestyle segments posted 4% gains each.
Only the international business reported a decline, which sales falling
8% to $997 million. Overall, the company posted a 4% gain in volume
growth and 2% increase in sales growth.
For the nine months, ended March 31, corporate sales rose 4% to
more than $4.3 billion. Cleaning division sales rose 6%.
In May, EPA named Clorox a Safer Choice Partner of the Year for
promotion of safer chemistry and products.
12. NEW DIVERSEY
Sales: $2.6 billion.
Key Personnel: Dr. Ilham Kadri, president, New Diversey.
Major Products: Cleaning and hygiene solutions and services,
sold under the Diversey and Taski names, that are used in commercial, institutional and industrial facilities.
New Products: Sure plant-based, 100% biodegradable cleaning products, IntelliCare hand care solution, Pro Series small site
Comments: Diversey is on the move again. In March, Sealed Air
agreed to sell the business to Bain Capital Private Equity for $3.2
billion. When Sealed Air acquired the business a few years ago, it
was always viewed as trying to fit a square peg in a round hole.
After all, Sealed Air makes bubble wrap and other packaging solutions, not I&I cleaners. Under Bain, New Diversey may flourish
with the proper personnel in place.
“Diversey has a long track record of leadership in the hygiene
• S.O.S Steel Wool Soap Pads are celebrating their 100-year anniversary this year. Clorox notes that when S.O.S pads were introduced, electricity and indoor plumbing were still considered luxuries, the Eiffel Tower was the
tallest structure in the world, and women didn’t have the right to vote. Yet 100
years later, S.O.S pads remain a cleaning staple for millions of people across
the country. The same hard working, soap-filled, steel wool scrubbers that everyone’s mom and grandma always had under the sink are still the perfect tool
for household clean-ups today.
In the kitchen, S.O.S pads are great for cleaning stoves, ovens, broiler
pans, oven racks and range hoods. In the bathroom, S.O.S pads remove
soap scum from bathroom tiles, easily scrub away hard water stains on shower
doors, ceramic sinks and porcelain bathtubs, and scrub tough grime off toilets
and floors. They’re also great for removing sticky labels, freshening up garbage
cans, cleaning patio furniture - the list goes on. Since the soap is built right in, all
you have to do is wet the pad, scrub, and rinse.
The latest buzz on color from Burt’s Bees.