1. PROCTER & GAMBLE
SALES: $35 BILLION
Sales: $35 billion for household, oral and personal care products.
Corporate sales: $65.3 billion.
Key Personnel: David S. Taylor, chairman, president and chief executive officer; Mark Biegger, chief human resources officer; Steven
D. Bishop, group president, global health care; Giovanni Ciserani,
group president, global fabric & home care and global baby and
feminine care; Linda W. Clement-Holmes, chief information officer and advisor to the chairman; Gary Coombe, president, Europe
selling and market operations; Philip J. Duncan, global design officer; Mary Lynn Ferguson-McHugh, group president, global family care and global brand creation and innovation, P&G Ventures;
Thomas M. Finn, global personal health care; Kathleen B. Fish,
chief technology officer; Fama Francisco, president, global feminine
care; William P. Gipson, president, end-to-end packaging transformation and chief diversity officer; Shaliesh G. Jejurikar, president,
global fabric care and brand building; Henry Karamanoukian, senior vice president, go-to-market, China; R. Alexandra Keith, president, global skin and personal care; Alex Keith, president, global
beauty; Deborah P. Majoras, chief legal officer and secretary; Jon R.
Moeller, chief financial officer; Julio Nemeth, president, global business services; Charles E. Pierce, group president, global
grooming; Javier Polit, chief information officer; Juan
Fernando Posada, president, Latin America selling
& market operations; Matthew S. Price, president,
greater China selling & market operations; Marc
S. Pritchard, chief brand officer; Mohamed Samir,
president, India, Middle East and Africa selling
& market operations; Jeffrey K. Schamburger,
global sales officer; Yannis Skoufalos, global
product supply officer; Magesvaran Suranjan,
president, Asia Pacific Selling & Market operations; Carolyn Tastad, group president, North
America Selling & Market Operations; George
Tsourapas, president, global home care and
Major Products: Beauty care—cosmetics, fra-
grances, hair care, antiperspirants and skin/
beauty care marketed under such brands as
Aussie, Gillette, Head & Shoulders, Herbal
Essences, Ivory, Olay, Old Spice, Pantene, Rejoice,
Safeguard, Secret, SK-II. Fabric and Home care—
dish care, household cleaners and laundry care
including brands such as Ace, Ambi Pur, Ariel,
Bold, Bounce, Cascade, Cheer, Comet, Dash,
Dawn, Daz, Downy, Dreft, Era, Fairy, Febreze,
Gain, Joy, Lenor, Mr. Clean, Mr. Proper,
Rindex, Swiffer, Tide, Viakal; Oral care—Crest,
Fixodent, Oral-B, Scope.
New Products: Dreft Purtouch, Tide Pods plus Downy, Febreze
One, Duo (Olay, Ivory and Old Spice), Old Spice Hydro Wash,
Art of Shaving fragrance collection, P&G Professional Improved
Online University, Cascade Platinum, Fabric Enhancers Beads
(Downy, Gain, Lenor, Bounce and Dreft).
Comments: P&G is lighter, but there’s still some heavy lifting
ahead. More than a year ago, P&G sold a slew of personal care
brands to Coty as part of its plan to be nimble and focused on 65
core brands. Now, more than a year into the process, the company is still struggling to find itself in a rapidly-changing market.
“We are a much simpler company,” explained CFO Jon
Moeller at a CAGNY Conference in February. For example, the
number of manufacturing sites, platforms and enrollment have
all been slashed. Furthermore, category/country combinations
were slashed 70% from 140 to just 50. Laundry, hair and skin care
SKUs were cut 30% and oral care SKUs were reduced by 20%.
But a leaner P&G is still counting on innovations such as Tide
Pods 4-in-1 with Downy, fabric enhancer beads,
The new P&G is looking for balanced growth and value creation via sales growth, cash generation and margin expansion.
Part of the gains will come from an overall haul of its advertising
budget. P&G has cut advertising, PR and other agencies by 50%.
Like many other FMCG companies, P&G says neither traditional
advertising, nor online have lived up to their promise.
At CAGNY, Moeller expected fiscal 2017 all-in sales to be flat
and organic sales to rise 2-3%.
Three-quarters of the way through fiscal 2017,
the company is still finding its way as corporate
sales dipped less than 1% to just under $49 billion. Beauty sales declined 1% to $8.6 billion,
grooming fell 3% to $4.9 billion, and fabric &
home care dropped 1% to $15.5 billion.
Gains in skin and personal care provided
a lift to beauty sales. Procter & Gamble was
pleased with the continued growth of SK-II its
premium skin care brand, which helped offset
lower volume in retail skin care. Organic hair
care sales were flat.
Grooming sales were hurt by lower prices
and volume. The Dollar Shave Club concept is
clearly cutting into Gillette’s sales. To help remedy the situation, the brand recently introduced
Company executives say the new strategy is a cut above Dollar Shave Club’s strategy. According to Gillette, a 2015 Nielsen
Homescan study found that 41% of guys who
A new fragrance overlay for Olay