Arden’s ongoing transformation by“further enhancing the brand,
with even more vibrant and relevant product development and
marketing, while carefully preserving its unique heritage within
In a much smaller deal that took place last month, Revlon
acquired Coty’s international Cutex businesses, which primarily
operates in Australia and the UK. The acquisition completed the
global consolidation of the Cutex brand’s worldwide operations
under Revlon management. A purchase price was not disclosed.
By re-unifying Cutex’s worldwide operations within its brand
portfolio, Revlon said it will strengthen the Cutex brand by rede-
signing the existing Cutex nail care products to enhance consum-
er appeal and expanding its portfolio into additional categories.
The moves will certainly reverse a sales decline at Revlon, although the decline was less than 2% last year, as Revlon, like so
many other CPG companies, was hampered by currency headwinds. In the consumer segment, higher net sales of Revlon color
cosmetics, Mitchum antipersipirant deodorants, Revlon ColorSilk
hair color and Cutex nail products were partially offset by lower
net sales of Almay color cosmetics. Results also suffered from the
decision to exit Venezuela during 2015.
In the professional segment, higher net sales of American
Crew, Revlon Professional and Crème of Nature hair care prod-
ucts were partially offset by lower sales of CND nail products.
For the first quarter ended March 31, sales rose less than 1%
to about $440 million. Consumer sales fell 1.3% to $320 million
as higher sales of Revlon ColorSilk hair color, Cutex nail products
and SinfulColors color cosmetics were offset by lower sales of
Revlon color cosmetics. Professional segment sales rose 2.7% due
to higher sales of American Crew grooming products and Crème
of Nature, but those gains were partially offset by lower net sales
within the international region for CND nail products.
In April, Fabian Garcia was appointed president and chief executive officer. Prior to joining Revlon, Garcia was with Colgate-Palmolive Company for more than a decade. During that time,
he led the company’s businesses in Asia-Pacific, Eurasia, Latin
America, and most recently, Europe and the Hills Pet Nutrition
business. As COO of global innovation and growth, he was responsible for for Colgate-Palmolive’s growth strategy, consumer
and customer innovation, and operational productivity strategies
and plans. Garcia replaced Lorenzo Delpani, who stepped down
as CEO for personal reasons, but remains on the Revlon board.
Also in April, the company announced that Juan Figuereo was
named chief financial officer.
EL SEGUNDO, CA
Sales: $1.8 billion (estimated) for personal care products.
Key Personnel: Greg Renker, founding principal and co-chairman; Bill Guthy, founding principal and co-chairman; Bennet
Van De Bunt, chief executive officer and principal; Georg Richter,
president and chief operating officer; Seth D. Radwell, president
and chief revenue officer.
Major Products: Cosmetics and personal care brands including Proactiv, Crepe Erase, Perricone MD, Sheer Cover, Principal
Secret, Meaningful Beauty, Wen, X Out, IT Cosmetics.
New Products: Wen Pink Jasmine Peony, Perricone MD OVM
Serum, Crepe Erase with TruFirm, IT Cosmetics X Sephora.
Comments: They’re still battling lawsuits that charge Wen hair
care products cause hair loss, but Guthy-Renker execs aren’t losing sleep over it. In March, the infomercial beauty king formed
a joint venture with Nestlé Skin Health, Lausanne, Switzerland.
Under terms of the agreement, Nestlé is the majority stakeholder
in a business focused on the global consumer acne market.
The company has moved its offices from Palm Desert and
Santa Monica to El Segundo, CA to consolidate operations.
Guthy-Renker had been in Palm Desert for 28 years and in Santa
Monica for 19 years.
17. SUN PRODUCTS
Sales: $1.6 billion.
Key Personnel: Jeffrey P. Ansell, chairman, president and chief
executive officer; Scott Almquist, chief customer officer and
president, retailer brands; Gretchen Crist, chief human resources
officer; Brian J. Del Buono, chief legal officer and secretary; Al
Drewes, chief operating officer and chief financial officer; Carlos
Linares, chief technology officer; Ed Vlacich, chief marketing